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RFID & SOCCEREX 2010

RFID & SOCCEREX 2010. 25 th March 2010. Z-CARD 2010. 2010: Increasingly competitive market Need: Diversify services and highlight Z-CARD as market leaders in innovation Response: Focus/push on New Product Development e.g. RFID,OR, 3D,QR, All Weather. RFID Z-CARD NEW PRODUCT.

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RFID & SOCCEREX 2010

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  1. RFID & SOCCEREX2010 25th March 2010

  2. Z-CARD 2010 • 2010: Increasingly competitive market • Need: Diversify services and highlight Z-CARD as market leaders in innovation • Response: Focus/push on New Product Development e.g. RFID,OR, 3D,QR, All Weather

  3. RFID Z-CARDNEW PRODUCT

  4. RFID: Introduction • RFID = Radio Frequency Identification Device • Digital device for holding and reading data (2 parts) • 1. Chip + antennae (RFID card) • 2. Reader (for receiving/transmitting signal) • Compact and robust – Can fit into Z-CARD cover • Think – Magnetic strip or Radio frequency Barcode not re-loadable Smart Card • Current marketplace: Ticketing: Public transit, transportation and logistics, asset tracking & retail sales, security access

  5. RFID: Our Partners • RFID Partner: Magnadata • Specialist in Intelligent ticketing – magnetic tickets, smart cards and tags • Exclusive 12 month mutual agreement in operation • Operating territories: • USA, Canada, UK, Holland, Spain, Italy, Norway, Italy, Norway, Sweden, Portugal, EIRE, Dubai, Abu Dhabi, Australia • Production process: 3 Steps • Magnadata print inactive RFID Card and supply to Alpha • Alpha print insert and back cover, then fold and finish (with RFID Card as front cover) • Magnadata to load finished Z-CARD and dispatch • Lead time: Approx 15 working days (for tickets) • Cost per RFID: Approx £0.60 per unit (50,000 units)

  6. RFID with Z-CARD: Benefits • Innovative • Measurable form of media • Added value/uplift in sales • Differentiation from competitors • Tap into current RFID market place Disposable + benefits = high volume sales

  7. Case Study: 3 Day Freedom Pass • Ireland’s No 1 Bus operator - Over 500,000 people travel on Dublin Bus Network per day, 150 million annually • Dublin Bus City + Guinness Tour - Dublin’s Top Tourist attraction • RFID card readers in-use for Student Pass/3 day Freedom Pass • DB Objective: Condense all current timetables into one user-friendly format • Z-CARD Objective: Find a test case for RFID • RFID + Z-CARD (3-Day Freedom Pass) as one marketing piece: 40,000 units test case • “We are very excited about the initial positive response from visitors to Dublin who have used the new style 3 day Freedom Ticket.” Chris McCormack – Dublin Bus.

  8. Potential Revenue Streams • Transit- trains, buses, airports, ferries, automotive • Tourism - All-inclusive holiday resorts, ski resorts/ attractions/museums/theme parks • Exhibitions & events - Delegate passes • Sport/Music - Entry to stadia/venues for events • Retail - Security tags with product info • Schools/Universities - Student passes, campus cards • Business Activities – Company security passes

  9. Soccerex: Full-Time Analysis

  10. Football – The Ideal Platform • Historically - Tactical: Premiership, SFA, SPL • 2010 - Strategic: Targeted approach + marketing support • Avg 250K print spend each season per club (top 68 clubs) - Print Week • Objective 1: Maximise potential of cash rich sector for Z-CARD • Objective 2: Raise awareness of Z-CARD RFID

  11. Football Sector: Strategy 1: Primary Goal • Target Barclays Premiership, Coca Championship, Coca Cola Leagues 1 & 2 2: Secondary Goal • Relationship development = long term ticketing solution for top 50 clubs 3: Tertiary Goal • Continue to raise Z-CARD profile with associated sponsor/partner brands for World Cup 2010

  12. Soccerex – An Overview • Global leader in Business of Football • 3 events, 3 different continents annually • Associated with top level delegates from the Football Industry • Nov 09: Johannesburg • Z-CARD SA exhibiting • Networking, fact finding, raising brand profile • Contact with FC Business Magazine and Soccerex • Feb 10: Goal Fever round card tip-in to FC Business Magazine • March 10: Barter Deal Exhibit at Soccerex European Forum in Manchester

  13. Soccerex European Forum • 2 day event – 1,200 delegates • Soccerex Forum Z-CARD handed to each delegate • Soccerex Forum display boxes created additional noise • Showcased Z-CARD industry relevant portfolio • SoccerMatch Sessions – pitch: 12 Football League Clubs • Introduced new product i.e. RFID, All-Weather, K-Format Lanyard (Puma), QR codes use

  14. Shirt Shape CoversPick Up The Latest Kit! • NEW Shirt Shape Kit Cards • Distribution: Displays, Squad and Formation Boards • Handouts on match day – drive new season shirt sales • Commercial offering for club shops (low cost/high vol) • Highly collectable targets the younger sports fan • Generated new product buzz to support Z-CARD portfolio

  15. Results • Over 100 live contacts established • Quoting 11 FL clubs (previously only 3) • Arsenal, Newcastle, Blackburn, Wigan, Bolton, Burnley, Newcastle, Coventry City, West Ham, Liverpool & Leicester City FC • Developing relationship with Fortess GB: RFID reader system provider • Incorporating other sectors • Tourism, Charities, Financial, Trade Publishing, Stadia • Events i.e Free Style Football, Euro Beach Soccer, SoccerFusion Music Festival • Total over 1 million units in sales pipeline for 2010 (potential for Jun-Aug)

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