Multilingual store : A Necessity?

1. Multilingual store : A necessity? Before the invention of e-commerce, most of the company operated on a local market basis. Only a few of the more prominent companies experienced global market reach. Thanks to e- commerce, that enabled brands to reach out to the global market so conveniently. With big brands going global, More and more e-commerce businesses are reaching out to the international audience. In this highly competitive e-commerce scenario, promoting business in the worldwide market does require some addition and development on your website. The idea is to provide a familiar and welcoming experience to international customers. While promoting your service/product globally, you must first promote by providing native language content on your website. Although English is a universal language, yet its difficult to understand for many of the people. Moreover, English considered being the third most spoken language in the world, according to Babble Magazine. It is expected that the revenue generation with e-commerce stores are going to rise rapidly. Therefore it is essential to provide a personalized experience. Let me make it clear through an example. Suppose you provide international shipping to china, but you did not localize your ecommerce store. And your competitors providing their website localized in Chinese, the result here is obvious. I bet that you do not want to lose such a big pie of market share. Therefore its a good idea to build a multilingual store. Thankfully some companies are well known with the facts and market demand, thereby embedding multilingual features in their e-commerce website development services. Some of the e-commerce platforms also come along with these features. Like in case you have a Magento e-commerce store, you can implement the Google Translator Magento 2 Extension on your website. This extension is a translator module that allows businesses to integrate Google Translate into their Magento stores easily so that you can reach out to the international customers seamlessly. It comes as no surprise that by including localization as part of your business operation, you will be covering a lot of international customers. But all these strategies and plans should be made considering your products/services and your targeted customers. If done right, it will ensure that you are engaging with your customers with the right messages.