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Asia Pacific Update

Asia Pacific Update. Asia Pacific Update. 2012. Asia Pacific region 25% of all in market sales & N early 30 % of shipments. Thailand. Marketing Activities. Thailand. TVC v Printed Ad In Store Ad Sponsorship + Event. Thailand.

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Asia Pacific Update

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  1. Asia Pacific Update

  2. Asia Pacific Update 2012 Asia Pacific region 25% of all in market sales & Nearly 30% of shipments

  3. Thailand Marketing Activities

  4. Thailand TVC v Printed Ad In Store Ad Sponsorship + Event

  5. Thailand Advertised in two top highest circulation local newspapers

  6. Thailand Printed Ad in free Tourist map

  7. Thailand In Store Ad

  8. Thailand Sponsorship: EPL 169 matches Live Studio (Pre half – post game): Sponsor logo loop on Plasma

  9. Thailand Marketing Activities 2011

  10. Thailand POS Material Shelf Talker Wobbler

  11. Thailand POS Material Small wobbler to introduce citrus

  12. Thailand POS Material Hanging Strip consumer channel

  13. Thailand POS Material Hanging Strip Pharmacy channel For big pillar For small pillar

  14. Thailand POS Material Sales Kits: Drug Chain

  15. Thailand POS Material Sun Shade Pharmacy channel

  16. Thailand POS Material Sun Shade Pharmacy channel

  17. Thailand Print Ad ATL Newspaper

  18. Thailand 2011 Sponsoring program ESPN Tiger Street Football – THAILAND Date: May 21-22, 2011 Place: Central World, Bangkok

  19. Thailand • Background • Tiger Street Football Event is in 5 countries including Thailand. • Soccer is famous sport among Thai people especially for younger group. • Central World, place of holding this event, is located in metropolitan area which can draw attention of Fisherman’s Friend to the direct target group. • Fisherman’s Friend has joined this program in order to build brand image. • We get high exposure of Fisherman’s Friend brand by using many media together with on ground activities in the event.

  20. Thailand

  21. Thailand On Ground Activity 3x3 m Booth

  22. Thailand Activity in Booth Game - Are you strong enough? Rule of the game - Try and kick the water ball into the Fisherman’s Friend goal mouth. - Males have 2 attempts while Females get 1 attempt. - There will be prizes for all Winners will receive a plastic mug with 4 glasses inside. All unsuccessful attempts will still be awarded with 1 sachet of Fisherman’s Friend.

  23. Thailand Activity in Booth Game - Are you strong enough? Rules of the game Try and kick the water ball into the Fisherman’s Friend goal mouth. Males have 2 attempts while Females get 1 attempt. There will be prizes for all Winners will receive a plastic mug with 4 glasses inside. All unsuccessful attempts will still be awarded with 1 sachet of Fisherman’s Friend.

  24. Thailand Sampling • During day time: Massive sampling • Due to the high expected number of participants during day time, we give a smaller sampling size at least 1 lozenge to all participants to the event by using plastic container and paste FF Cherry pack shot to make more impact. • Night time program – Concert (7 pm.) • Give 1 sachet to each person at Tiger Beer zone. • (Zone for participants who come to drink and listen • to live concert)

  25. Thailand Sampling

  26. Thailand Night time concert

  27. Thailand • Conclusion • Help to build good image for especially for younger people who focus on sport. • Fisherman’s Friend activities game and sampling got a very good response from all. • Helps to expand target group to younger people both male and female. • This is a good fit with Fisherman’s Friend consumer objectives. • The activity is promoted in many media channels so Fisherman’s Friend image and brand awareness has been broadened.

  28. AustraliaFurther sampling ideas

  29. The Future? Thailand is now our second biggest market Continues to grow rapidly Start with zip packs 2012

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