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Strategies To Help Make Your Case

Strategies To Help Make Your Case . Presented by: Jennifer Hill and Mike Latvis. Robust Data for Research, Advocacy and Policy. Types of Research and Reports Possible: Broad analysis or overview of the cultural sector Economic impact analysis Regional cultural planning

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Strategies To Help Make Your Case

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  1. Strategies To Help Make Your Case Presented by: Jennifer Hill and Mike Latvis

  2. Robust Data for Research, Advocacy and Policy Types of Research and Reports Possible: Broad analysis or overview of the cultural sector Economic impact analysis Regional cultural planning Economic development planning Needs assessments (sector and disciplines) Organizational health and capacity

  3. Cultural Sector by the Numbers 14,000 employees 12 million cultural visits per year 17,000 volunteer positions; 3,800 board members 730,000 memberships/subscriptions; 270,000 individual contributions CDP Data in Greater Philadelphia Cultural Alliance 2006 Portfolio Report

  4. CDP Data in Greater Philadelphia Cultural Alliance’s 2008 Portfolio Report Arts are vibrant — 15 million total visits per year And valuable 45% of income is contributed …but vulnerable 40% of cultural organizations operate at a deficit

  5. CDP Data in the Arts & Humanities Council of Montgomery County’s Let’s Start with a Dollar

  6. Making the Case

  7. Your Role and the Arts Question: What is your role within your organization? Executive Director Development Program

  8. Your Organization and the Arts Question: How does arts and culture meet your organization’s mission? Directly Indirectly A one-off program

  9. Thinking about your organization… • Are you interested in making the case… • Internally within your own organization • Externally with government, corporate and foundation funders

  10. Three Messaging Themes • Benefitting the Community • Families • Businesses • Benefiting the Individual • Foundations • Corporations • Quantitative – Economic Benefit • Government

  11. Benefiting the Community • Placemaking – Arts and Culture making your community a better place to live. • RAND 2004 Study, Gifts of the Muse – Reframing the Debate About the Benefits of Arts and Culture • promote social interaction among community members, create a sense of community identity, and help build social capital; • build a community’s organizational capacity through both the development of skills, infrastructures, leaders and other assets, and the more general process of people organizing and getting involved in civic institutions and volunteer associations.

  12. Benefiting the Individual • Sense of Pride and Connection • Creativity is a natural part of who we are. • Creative City Network of Canada – Building Community Identity and Pride • A sense of civic pride in residents can be achieved through the arts, leading to more engaged citizens and safer neighborhoods. • Many struggling inner-city neighborhoods have used the arts as a means of redefining the community’s collective identity. The arts have enabled communities to transform a negative image of their neighborhood into a positive one.

  13. Quantitative Benefit • Americans for the Arts • $166.2 billion in total economic activity • 5.7 million full-time equivalent jobs • $104.2 billion in household income • $7.9 billion in local government tax revenues • $9.1 billion in state government tax revenues • $12.6 billion in federal income tax revenues • Economic, Audience, Test scores, etc. • R.O.I • Access • Impact

  14. Current Value Statements • What are some of the current value statements you use to promote arts, cultural and arts education programs within or outside of your organization?

  15. Value Statements How Your Work Supports Place Making • Community engagement • # of volunteers • # of attendees • # of youth impacted • Family and Talent Attraction • # of new families and young professionals • School related • % or # of reduction in drop-out rates • % increase of graduation rate • GPA improvements • Economic benefit to local businesses

  16. Value Statements How Your Work Provides a Sense of Pride and Connection • Rebuilding a Neighborhood / Community Participation • # of volunteers • # of attendees • # of youth impacted • Reduction of crime and/or vandalism • % of reduction • Sharing Culture and Meeting New People

  17. Value Statements Quantitative Benefit of Your Work • Return on Investment • Leveraging investment to attract other funds. • # students attending school who are in your programs • Employment • # of Jobs • Tourism Attraction/Dollars • Audience • Benefit to Local Businesses • % of increase in sales

  18. Your Turn to Make the Case

  19. Packaging the Message to Make Your Case for Arts & Cultural Programs • Broad goal (Mission) of the Organization: • Objective/Specific Outcome(s) of the program seeking to fund: • What motivates your potential funder?

  20. Packaging the Message to Make Your Case for Arts & Cultural Programs • What are the programs’ benefits for: • the Community? • the Individual? • the Return on Investment/Economic? • Based on above, write your Elevator Pitch:

  21. Resources •  The RAND Corporation – Gifts of the Muse: Reframing the Debate About the Benefits of the Arts. • http://www.rand.org/content/dam/rand/pubs/monographs/2005/RAND_MG218.pdf • Creative City Network of Canada – Building Community Identity and Pride • http://www.creativecity.ca/making-the-case/building-comm-identity-pride.pdf • http://creativecity.ca/making-the-case/building-community-identity-pride-3.html • Americans for the Arts – Arts & Economic Prosperity III: The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences • http://www.artsusa.org/information_services/research/services/economic_impact/default.asp • Spitfire Strategies – Smart Chart: An Even More Effective Tool to Help Nonprofits Make Smart Communications Choices • http://www.smartchart.org/content/smart_chart_3_0.pdf • http://www.spitfirestrategies.com • Suzanne Callahan – Singing Our Praises: Case Studies in the Art of Evaluation • http://forthearts.org/publications/singing.shtml • http://www.forthearts.org/publications/socialeval.shtml

  22. Resources • ArtsWave - The Arts Ripple Effect: A Research-based Strategy to Build Shared Responsibility for the Arts • http://www.theartswave.org/about/research-reports • Wolf Brown – Music and Health Care • http://wolfbrown.com/index.php?page=music-and-health-care • National Endowment for the Arts – Creative Placemaking • http://www.nea.gov/pub/CreativePlacemaking-Paper.pdf

  23. ARTS / NONPROFIT MANAGEMENT WEBSITES • Cultural Data Project • www.culturaldata.org • Greater Philadelphia Cultural Alliance • www.philaculture.org/research • Blue Avocado • www.BlueAvocado.org • The Nonprofit Quarterly • www.NonprofitQuarterly.org • Fractured Atlas • www.fracturedatlas.org • Ian David Moss • www.createquity.com

  24. FUNDING WEBSITES • Foundation Center - www.FoundationCenter.org • Council on Foundations - www.CoF.org • Federal government funding - www.Grants.gov • Americans for the Arts Treasure Hunt (search for each year 2011, 2010, etc) • http://www.artsusa.org/pdf/get_involved/advocacy/events/powerpoint_presentations/treasurehunt08.pdf

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