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North Carolina Pavilion at BIO 2014

North Carolina Pavilion at BIO 2014. June 23 - 26, 2014 San Diego, CA. Special Guest. Pete Pellerito Senior Policy Consultant State Economic Development and University Relations Biotechnology Industry Organization Washington, D.C. Action I tems. Book housing

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North Carolina Pavilion at BIO 2014

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  1. North Carolina Pavilion at BIO 2014 June 23 - 26, 2014 San Diego, CA N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  2. Special Guest N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Pete Pellerito Senior Policy Consultant State Economic Development and University Relations Biotechnology Industry Organization Washington, D.C.

  3. Action Items • Book housing • Choose pavilion space • Complete BIO exhibitor dashboard • Explore MyBIO N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  4. Action Items • Explore one-on-one partnering system • Consider an in-pavilion presentation • Print your collateral • Prepare your video presentations – May ?? N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  5. Tradeshow Video PresentationsBy: Scott Swanek, Skyline Exhibits N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  6. N.C. Pavilion Sponsor Levels • Platinum • Gold • Silver • Bronze N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  7. Platinum Sponsors N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  8. Platinum Videos N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Video Monitors:42” • Recommended Time: 3 - 4 minutes • Proportions: 16:9 (Theater) vs. 4:3 (Standard) (VGA)

  9. Gold Sponsors N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  10. Gold Videos N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Video Monitors:30” • Recommended Time: 3 - 4 minutes • Proportions: 16:9 (Theater) vs. 4:3 (Standard) (VGA)

  11. Silver Sponsors N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  12. Silver Videos N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Video Monitors:23” • Recommended Time: 3 - 4 minutes • Proportions: 16:9 (Theater) vs. 4:3 (Standard) (VGA)

  13. Bronze Sponsors N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  14. Bronze Sponsors N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Digital Picture Frame Monitor: 15” LCD (4:3) • Format: JPEG, MPEG-4 & MP3 • Compatible with USB Flash Drive • Hi-Res 1024 x 768 pixel screen, LED Backlit • Recommended Number of Frames – 5 to 10

  15. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • You Might Be Asking Yourself… • How can I capture attention at the show? • How far will my message broadcast? • How can I compress all of our wonderful attributes for maximum impact?

  16. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Understanding the Venue • Trade shows are visually complex • Trade shows offer limited exposure time • Trade show messages are distance messages

  17. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Seeing the end from the beginning • Who is my target audience at this event? • What are they looking for at this event? • How can I put them in control at this event?

  18. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • How Do I Capture Attention? • Make it concise • Make it understandable • Make it memorable

  19. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Make it concise • How long will a prospect watch before they are engaged? • Less is more • Broadcast your ability to communicate

  20. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Make it Understandable • Font size • Legibility • Speed

  21. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Font size • Maximum Distance: 30’ for every inch in height • Impact Distance: 10’ for every inch in height • Use the correct typography for your venue

  22. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Font size • Larger Font Equals More Impact • Smaller Font equals more information that can be fit into a space, opening up the ability to communicate much more about your products and services to your prospect if they are at the proper distance from your screen to make your message readable and take the time to patiently take in and digest your information

  23. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Legibility • Serif / Sans Serif • Slender / squat • Color / contrast

  24. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Legibility • Serif / Sans Serif • This is Helvetica • This is Times New Roman • This is Bernard MT Condensed

  25. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Legibility • Slender / squat

  26. Tradeshow Video Presentations WHITE ON BLACK WHITE ON BLUE BLACK ON BLUE GREEN ON RED • Legibility • Color / contrast • Light on dark or dark on light?

  27. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Speed • Time of exposure • Multiple images / points of focus • Logo use

  28. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Speed • Time of exposure

  29. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Speed • Multiple Images

  30. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Speed • Multiple/blurred points of focus

  31. Tradeshow Video Presentations N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Logo Use • At the start • Alternating slides • Tagged at top • Centered on each

  32. BIO Exhibitor Dashboard N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R What you can do: • Update company profile for MyBIO • Tell BIO about events in the N.C. Pavilion • Complete badge registrations (including exhibitor partnering contact) • Exhibitor Partnering FAQs • Upcoming deadlines (partnering, early bird, housing) • 2014 Program - track & forum descriptions • Exhibitor resources (webinars, tips, video tutorials)

  33. Exhibit Hall Hours N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Tuesday, June 24 • 9:30 am – 6:30 pm • Wednesday, June 25 • 9:30 am – 5:30 pm • Thursday, June 26 • 9:30 am – 5:30 pm

  34. myBIO N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • Access real-time event information • Personalize your event schedule • Research sessions, attendees, companies, product categories, speakers, pavilions, etc. • Stay informed with the latest event happenings via live social feeds

  35. Exhibitor Partnering • Included with Platinum, Gold and Silver Packages • Access to BIO Exhibition Hall • Access to BIO’s One-on-One Partnering System • Search company & investor profiles - schedule 30 min. meetings in N.C. Pavilion meeting rooms N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  36. Exclusive Access to NC’s Presentation Area N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  37. North Carolina In-Pavilion Reception “What’s Brewing in N.C.?” Featuring N.C. BBQ and Sierra Nevada beer 200-300 people Tuesday, June 24 4-6:30 pm Sponsored by the Friends of North Carolina N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

  38. Sponsor Planning Meetings N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R • May 14: Keys to Trade Show Selling/Using the Partnering System • June 11: Questions, Final Prep • June 23 – 26: BIO 2014

  39. Questions?www.ncbiotech.org/BIO2014 N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

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