Don’t Drive Day

1. Don’t Drive Day Shelley H. Lanham Charlotte Area Air Awareness

2. Don’t drive day: Outline • N.C. Air Awareness • DDD Logistics • Planning • Promotion • An Experiment with Participation Pledges • How do new participants differ?

3. N.C. Air Awareness NC 8-hr Ozone Nonattainment Areas • Mission: • Provide education and outreach program • Goals: • Motivate individuals to take voluntary action **Avoid costly mandatory regulation of local businesses and industry**

4. N.C. Air Awareness NC 8-hr Ozone Nonattainment Areas **Avoid costly mandatory regulation of local businesses and industry**

5. Logistics: Planning • Prizes: • iPad (NC Air Awareness) • 2 pairs of Charlotte Motor Speedway Suite tickets (Duke Energy) • $50 Espada Bicycles gift certificate (Alta Planning + Design) • $50 Harris Teeter gift certificate (Harris Teeter) • Don’t Drive Day t-shirts

6. Logistics: Promotion • Email blasts • CATS Rider Alert • NCAA and CAW business coalitions • Previous DDD participants • Pre-event pledgers • Pre-DDD raffle of CATS/LYNX passes • 2009 DDD “new commuters” • 2010 Don’t Drive Day Pledgers • Web presence • www.DontDriveDay.org • MCAQ, CAW, and CATS homepages • Other local organizations • Media coverage - Earned • Press Release • Fox News Rising interview • Print media • Events • Information/Giveaways • Pledge

7. Promotional flyer

8. Entry Method

9. Experiment with pledges • Don’t Drive Day pledge • Data: • Name • Anticipated commute mode • Email address • Methods: • Collected data at events (n=118) • Rewarded with DDD t-shirt • Raffled commute mode specific prizes prior to DDD • Email reminder 2 days prior to DDD • Compared actual entries from www.DontDriveDay.orgto pledged data

10. Conclusions: Pledge • Results: • 20% of pre-event pledgers entered a clean commute on Don’t Drive Day • Conclusions: • Useful promotional tool • Require actual entry of each behavior • More representative participation numbers • More representative emission reductions • If Pledge is necessary • Be aware of possible inflation: temper results

11. Results: Participation

12. Results: Commute Mode Trends

13. Mode Results: How new participants Differ General Results

14. Promotion Results: How new participants Differ General Results Other: Events, Email, Print Media, etc.

15. Conclusions: How new participants Differ • “Anyone can carpool” • Increase emphasis on other options than just transit options (especially carpooling and telecommuting) • Partnerships with businesses are essential! • Most effective promotional method • Allow and encourage telecommuting option (largest increase in overall participation and new participation) • Success Story: • Piedmont Natural Gas

16. Thank you! From the Charlotte Region of North Carolina

18. Overall Outcome • Don’t Drive Day 2010 • 13.13 tonsof air pollution prevented (CO2, CO, NOx, VOC, PM2.5) • 102.08 lbs of ground-level ozone-forming pollutants prevented • Combined air pollution prevented through 4 most recent DDD • 41.58 tons of air pollution (CO2, CO, NOx, VOC, PM2.5) • 323.16 lbs of ground-level ozone-forming pollutants prevented

19. Future DDD Events • Short-term • Do not accept pledges for participation • Promotion • Change commute mode emphasis • Encourage business partners to take more active role in promoting DDD • Business hosts several DDD throughout Ozone season • Offer local incentive to employees • Purchase/secure more TV News coverage • CBS partnership • Press releases • Long-term • Season-long Challenge • Expansion of DDD – conduct certain number of clean commutes for entry into contest

20. Results: Promotion

21. Results: 2010 Commute Mode