Watch and Score Elevator Pitches Tom Kraft, PhD, MBA Director Technology Ventures Development

1. Watch and Score Elevator Pitches Tom Kraft, PhD, MBA Director Technology Ventures Development Rice Alliance for Technology & Entrepreneurship Lecturer in Management Jones Graduate School of Business

2. 1. Who? Who are you or team? Why did you come together?   Getting used to voice. Something special about team relative to product? 2. What? What is the problem, pain, or need addressed? How extensive is this need or how big is the potential ? Note! These first two points can be presented in reverse order. Up front you need a shot across the bow and end with a repeat.

3. 3. How? How are you going to address the pain or problem? 4. Better? Is your solution better than the alternatives? How much better? Patentable? 5. So What? Will people accept your solution? Is it better enough? Does it really matter? What is the Value you plan to deliver to customers? 4 and 5 can go together

4. 6. What Now? What is the status of your solution at this time and what are your needs? 7. Wishing? What would you like the listener to think of you, your team, your idea or your value proposition? This can be as simple as 1-3 words 8. What’s Next? What do you want the listener to do next? Contact you? Provide funding? Be a buyer? Vote for you? Join with you? Please note that the teams do not necessarily need to ask for funding but they should ask for something to justify why they are even there in the first place.

5. 9. Wow. What is a memorable “tag” line or “wow” line or mantra that the listener will remember and take away with them. This should tie to the opening salvo.

6. Now we want you to watch and listen to six elevator pitches from teams that were in the last Rice Elevator Pitch. • Some were good and some not so good. As you watch and listen, we ask that you pay special attention to six points and then complete the score sheets attached. • Identify the team you are watching. Next try to recall 1, 2 or 3 key words that you recall that addressed the following six points.

7. Team Name

8. NuMat Amaethon Action Figures House Inc

9. Nu Mat

10. Amaethon

11. Action Figures

12. House Inc

13. Kentucky Chia MoMo Phone Soap piezopower tech

14. Now go create a great elevator pitch

15. Tom Kraft, PhD, MBA Director Technology Ventures Development Rice Alliance for Technology and Entrepreneurship Lecturer in Management Jones Graduate School of Business tlk1@rice.edu 713-348-3622