Social Media and Disaster Response

1. Social Media and Disaster Response May 24, 2011 Pam Hill Managing Director Hyperion Global Partners Tracie Gliozzi Communications Director Buchanan Ingersoll & Rooney PC Holly Maust Head Geek Interactive Swim 855-723-9088 holly@interactiveswim.com

2. Agenda • Evolution of Crisis Communications Tools • Tools to Match each Stage of a Crisis • Social Media • When/Why/How to Use them During a Crisis • Lessons from the Front

3. Evolution of Crisis Communication tools Social Media Immediately available Not dependent upon availability of internal systems Ability to push/pull information Emergency Notification Systems Automated calling tree Multiple device escalation Externally hosted Check status, audit responses Calling Trees Limited success in practice Inefficient use of time

4. Tools should match the stage of the crisis • Rapid communication to respond to event • Public alert systems (sponsored by local authorities) • Emergency notification systems • Email • Blast voicemail

5. Tools should match the stage of the crisis • Post private status updates and information • 800 Hotline • Emergency website (intranet, extranet, external website with private page) • Email • Social Media with privacy capability • Facebook/Yammer/LinkedIn

6. Tools should match the stage of the crisis • Post public status updates and information • External website • Media • Email to clients • Social Media • Facebook/Twitter/LinkedIn

7. Standard Usage for Social Media • Facebook • Twitter • LinkedIn • Blogs It’s important to establish a social media policy prior to engaging in the space

8. Facebook Example

9. Twitter Example

10. LinkedIn Example

11. Blog Example

12. Blog Example

13. Social Media Objectives During a Crisis • Provide information • Private and public consumption • Link people together • Obtain real-time information as the crisis is evolving

14. Provide Private Information and Link People Together

15. Facebook Create Group

16. Provide Private Information and Link People Together

17. LinkedIn Group

18. LinkedIn Group

19. Provide Private Information and Link People Together

20. Yammer

21. Moving from Private to Public • During a crisis that makes the news media, or where your lawyers or staff may be talking about it, stay ahead of what is being said by considering the right time and circumstances to “go public”

22. Provide Public Information

23. Obtain Real-time Information

24. Advanced Twitter search

25. Social mention

26. Obtain Real-time Information

27. Map of Radiation Post Earthquake

28. Lessons from the Front • Be Comprehensive • Communications tools should evolve as the crisis and response do • Be Proactive • You should manage the message, not vice versa • Be in the moment, but always consider how the situation may evolve and how you will keep up • Keep your Crisis Communications Plans Frosty • If the cool kids are using social media to stay connected and informed during a crisis, make it part of your plan

29. Thanks for Attending • Questions? Pam Hill Managing Director Hyperion Global Partners 217.778.6976 phill@hyperiongp.com Tracie Gliozzi Communications Director Buchanan Ingersoll & Rooney PC 412.562.1969 tracie.gliozzi@bipc.com Holly Maust Head Geek InteractiveSwim 855-723-9088 holly@interactiveswim.com