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Emergency Response with Social Media. How Facebook and Twitter can help inform and strengthen relationships with the public during and after a natural disaster. In the beginning…. April 27, 2011. Dealing with discontent. What did we learn?. • Don’t wait — start now!
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Emergency Response with Social Media How Facebook and Twitter can help inform and strengthen relationships with the public during and after a natural disaster
What did we learn? • Don’t wait — start now! - Social media is constantly evolving. Learn as you go. - The “next generation” lives through social media • ACCURATE information is necessary - Information = people feel in control = they stay cal - Helps eliminate rumors (directly or indirectly)
What did we learn? • Be personable - Social media should be conversational - Let people feel like they are talking to SOMEONE • A little goes a long way - If you don’t have something to say... - Make your messages matter