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Using Library Perception Information and Impact Data

Using Library Perception Information and Impact Data. Session Purpose. In this session, we will discuss library perception information and impact data, why it is important, and how it can be used to support library advocacy. Session Agenda. In this session, you will:.

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Using Library Perception Information and Impact Data

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  1. Using Library Perception Information and Impact Data

  2. Session Purpose In this session, we will discuss library perception information and impact data, why it is important, and how it can be used to support library advocacy.

  3. Session Agenda In this session, you will: • Learn how target audience perception information can be used to support library advocacy. • Learn how impact data can be used to change target audience perceptions of libraries and to support library advocacy. • Review different methods for collecting library perception information and impact data.

  4. What is LibraryPerception Information? Information that describes the knowledge, thoughts, and feelings your target audiences have about your public library and the services your library and library staff provide.

  5. Perception Information and Library Advocacy

  6. Discussion: Character Cards and Perception Information

  7. Library Perception Research Examples • Two research examples conducted by professional research firms using a combination of telephone surveys, online surveys of voters and elected officials, focus groups, and in-depth interviews with national and community leaders. • Africa • United States

  8. Africa—Key Finding #1 Awareness of libraries is high even among non-library users. In addition to the high awareness of libraries, a majority of people surveyed had very positive perceptions of libraries, including decision-makers, library users, and non-users.

  9. Africa—Key Finding #2 Libraries are perceived as offering academic-related information and therefore are an extension of the academic study.

  10. U.S.—Key Finding #1 The librarian is essential to generating support for the library. People say librarians who are positive and “passionate” about the library influence how much they support the library.

  11. U.S. Key Finding #2 U.S. elected officials think libraries are valuable and support them, but do not believe that libraries need more funding. They also have strong emotional connections to libraries and often remember the library from childhood.

  12. UsingPerception Information • Identify key challenges or misperceptions • Identify the favorable perceptions • Identify best approach based on perceptions

  13. Discussion: Perception Research Case Study

  14. What is LibraryImpact Data? It is the measurement of how people’s lives and communities have changed as a result of library programs and services.

  15. Examples of Impact Data

  16. Collecting Library Perception Information and Impact Data Types of research: • Quantitative (hard numbers) • Surveys • Data collection and analysis • Qualitative (subjective, exploratory research) • One-on-one interviews • Moderated discussion groups • Informal conversations at meetings, conferences, and social events

  17. Activity: Practicing Target Audience Interviews

  18. Advocacy Action Plan Workbook

  19. Activity: Identifying and Understanding Target Audiences

  20. Closing Reviewing our agenda: • Learn how target audience perception information can be used to support library advocacy. • Learn how impact data can be used to change target audience perceptions of libraries and to support library advocacy. • Review different methods for collecting library perception information and impact data.

  21. Evaluation Please fill out your Session Feedback Form.

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