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Knowledge Management Practice in Unilever Indonesia

Knowledge Management Practice in Unilever Indonesia. Presented to KMSI Forum September 20, 2011 by Lala Tobing. UNILEVER at a GLANCE. Highest standards of corporate behaviour, 5,500 + employees , Focus on consumer needs, brands chosen by millions everyday,

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Knowledge Management Practice in Unilever Indonesia

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  1. Knowledge ManagementPractice in Unilever Indonesia Presented to KMSI Forum September 20, 2011 by Lala Tobing

  2. UNILEVER at a GLANCE • Highest standards of corporate behaviour, 5,500+ employees, • Focus on consumer needs, brands chosen by millions everyday, • USD 1.7 billion company, • Global, regional and local brands.

  3. ... Listen to our employees Our Employee Survey found out that : • Sharing is important and people want to do it (who will start first ?) • “I don’t know what other departments are doing.” • Wait! They don’t even know what their department-mate sitting next to them are really doing. • 30% of Assistant Managers don’t get enough information and practical know-how to do their job

  4. What holdpeoplefromsharing ? • Knowledge is power (… and power is not to be shared) • “Not invented here” mentality • Don’t realize the useful of sharing • Lack of time • Comfort zone My comfort zone

  5. Unilever Corporate Purpose We will bring our wealth of knowledge and International expertise to the service of local consumers. Our long term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to awillingness to embrace new ideas and learn continuously. It’s aboutKNOWLEDGEandLEARNING

  6. How did we develop Knowledge Sharing Culture in ULI ?

  7. Support from Leaders is key for KM implementation! • 1999 and 2000 Unilever Business Excellence Model recommendations suggested that we must implement Knowledge Management practice in Unilever Indonesia. • One of the topics about Knowledge preservation raised at the Senior Line Manager Meeting in 2001. • Conducted research and KM workshop attended by Board of Directors and Line Managers facilitated by Arthur Andersen in 2002. Some quotes from the Focus Group discussion and the workshop are : • “Some employees are reluctant to share because different nature of the brands” • “We need a more effective medium, discipline and time to manage our knowledge” • Information resides with individuals, if they leave the company all the tacit knowledge will go away!”

  8. Leadership Share Apply Create Organizational Culture Measurement Knowledge Organize Identify Adapt Collect Technology Critical Success Factors in KM 1. How to come up with KM strategy? How to get senior management support? 2. How to build knowledge sharing culture? 3. How to measure the value of KM? 4. How to pick the right technologies? SOURCE: AA

  9. The Process Type of Entries REWARDS One month salary Special Silver ID cards. Three times Award successful applicant will entitle for Gold ID card Three times winners will get to visit the Epcot Centre in Florida or Disneyland (Paris, Hongkong, or Tokyo) Criteria

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