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Introduction to Branding

Introduction to Branding. TASK 1. You have 5 minutes Name all the brands on the sheet. T A S K 1. Choose the right colours. Colour increases brand recognition by up to 80%. Colour ads are read up to 42% more than similar ads in black and white.

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Introduction to Branding

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  1. Introduction to Branding

  2. TASK 1 • You have 5 minutes • Name all the brands on the sheet. Miss C Rawlinson

  3. T A S K 1 Miss C Rawlinson

  4. Choose the right colours • Colour increases brand recognition by up to 80%. • Colour ads are read up to 42% more than similar ads in black and white. • Colour can be up to 85% of the reason people decide to buy. Miss C Rawlinson

  5. Colours RGB • RGB stands for red, green and blue, which are the base colours in the RGB colour model. This colour model is based on light. CMYK • CMYK stands for cyan, magenta, yellow and black. The base for CMYK is white (like most paper). CMYK can create a wide array of colours (though not as many as RGB). PMS • The colour system created by Pantone Inc. Miss C Rawlinson

  6. TASK 2 • You have 5 minutes • Name the brands on the sheet that use the colour schemes as part of their identity. Miss C Rawlinson

  7. T A S K 2 In past surveys the AA’s black and yellow was the best colour scheme for recall (98%) closely followed by Easyjet’s orange (93%) and Cadbury’s purple (88%) CLUE: Make a house a home. CLUE: Helps you… Miss C Rawlinson * BrandCurve

  8. TASK 3a You have 3 minutes Using the sheet colour the firstlogo to make the brand appear expensive. Miss C Rawlinson

  9. TASK 3b You have 3 minutes Using the sheet colour the second logo to make the brand appear budget. Miss C Rawlinson

  10. TASK 3c You have 3 minutes Using the sheet colour the third logo to make the brand appear natural. Miss C Rawlinson

  11. TASK 3d You have 3 minutes Using the sheet colour the fourth logo to make the brand appear fun. Miss C Rawlinson

  12. WHAT IS AMBIENT MEDIA? • Ambient Media started to appear in British media jargon around 1999. It is the name given to Non-Traditional or Alternative Media. • The following are some reasons for the growth of ambient media: • A decline in the power of traditional media. • Its ability to offer precise audience targeting. Miss C Rawlinson

  13. Examples of Ambient Media Miss C Rawlinson

  14. TASK 4 • You have 7 minutes • Sketch a bag design for: • A gym Miss C Rawlinson

  15. THE PROFESSIONAL DESIGNS Miss C Rawlinson

  16. Stunt Media/Guerrilla Marketing • By going on eBay to offer his forehead as advertising space, Fischer has earned himself an astonishing $30,100 (pounds 16,085) for a month's work. In return, he will wear a non-permanent logo tattooed above his eyebrows while he works, rests and plays. FHM were one of the companies who used this trend. • Possibly the most well known and recent Guerrilla stunt is the Dance by T mobile. Miss C Rawlinson

  17. Miss C Rawlinson

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