1 / 5

Introduction to Branding

Read about Branding

rebeccafantl
Download Presentation

Introduction to Branding

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. INTRODUCTION TO BRANDING

  2. Branding is an indispensable aspect of any business. An effective SEO strategy needs to incorporate branding to give them an edge in the increasingly competitive market. Having a good branding strategy included in your SEO practice can increase leads or sales. This article aims to define what branding is and explain its importance. Quick Recall! Monitoring your brand’s reputation online can help you adjust your SEO strategy. Proper brand monitoring can show you the results of your auditing efforts. By performing this business analytics process to determine the brand’s reputation and reception, you can know how well your brand is doing. I have mentioned in a previous post several tools that can help you monitor your brand’s reputation online. By using these tools, you can analyse and adjust your online presence and improve how your brand is perceived by the general public and your targeted consumer base. 

  3. What is a brand? According to Investopedia, a brand is “an identifying symbol, mark, logo, name, word and sentence that companies use to distinguish their product from others.” Essentially, it represents the face of the company perceived by the customers. What is branding? Business Dictionary defines branding as “the process involved in creating a unique name and image for a product in the consumers’ mind.” The aim of which is “ to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”  

  4. Fundamentally, branding is a way to promote and improve one of the most important assets of a company: their reputation. It builds an expectation of the company, its products and services. It can also encourage the company to maintain and exceed those expectations, bringing quality and excellence to the market.   Why is branding essential for SEO? As stated by Search Engine Journal, companies with an established brand presence get more organic traffic. You see, name recognition has its benefits. Most consumers will choose a brand they know rather than one they don’t. Name recognition and consistent branding can provide better search engine presence. With Google’s implementation of the Knowledge Graph, people don’t have to click on an organic listing for information. And since the majority of brands ranking are narrowed to a few big players, smaller brands have less traffic, fewer clicks, and less organically-driven sales. 

  5. Conclusion The effects of investing in branding may not be instant, but it definitely is worth it. Building brand trust should be an important aspect of your SEO strategy. Since Google has given brands preferential treatment, branding can drive clicks and sales more than SERP ranking. Source: https://anythingseo.wordpress.com/2018/06/13/introduction-to- branding/

More Related