Integrating Telemarketing with Other Marketing Channels

1. Integrating Telemarketing with Other Marketing Channels There is no denying that marketing efforts improve when marketers integrate different channels in a seamless manner. However, finding the right mix of channels becomes a daunting task considering the wide choice of new as well as traditional channels available. The mix needs to suit the goals and objectives of the business or else it won’t work. Telemarketing can very well be used a standalone activity for lead generation and growing your business but when integrated with other marketing channels, it can add a lot more value. Human interaction continues to be an important factor in driving more B2B or even B2C sales opportunities. It also work wonders in initiating as well as developing genuine relationships that support longer term opportunities. Here are some of the areas in which telemarketing can add value: •Marketing automation •Lead qualification •Campaign strategy •Social media •Driving response •Data •Campaign strategy •Customer retention

2. •Brand reputation •Account based marketing If you want to grow your business, then choosing one medium over another won’t work. The intelligent way is to integrate different approaches and make them work for your business. For instance, when it comes to telemarketing vs. email marketing, it will be better to integrate both approaches rather than use them separately. Even Google supports this approach because it uses direct mail, display advertising and emails as part of the mix. Another example of how telemarketing agencies use marketing channels with telemarketing involves social media. Many people believe that social media is quite overrated but it can be used to gather information about the expectations and needs of the prospects. This will help telemarketers come up with the right talking points and it will guide them even before they have dialled the prospect’s number. Many businesses choose to have a strong social media presence before they start a telemarketing campaign. This is because most of the time, prospects don’t even know about a company. If they are not aware of the brand they have received a call from, then there are chances they won’t be interested in answering a cold call. So having a strong social media standing is very

3. important if you want your telemarketing campaign to be a success. Here are some more effective telemarketing techniques that can work wonders: Email marketing needs to be integrated with telemarketing by sorting out the prospects before any sort of calls are made to ensure that the business “fits the bill”in terms of what your business is offering them. Utilising paid campaigns is another thing to include in telemarketing tips and techniques. Paid campaigns include Google AdWords (PPC) and campaigns being offered by major social media channels such as YouTube, Facebook and Instagram. Through these channels, it becomes easy to target quality prospects who have shown interest in the products and services of your company. Last but not the least, if you are hiring a telemarketing agency, then make sure that you are choosing the right service provider. Do some research and make the right choice.