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Integrating Your Fundraising Channels

Integrating Your Fundraising Channels. HOW WE THINK. HOW WE WORK. STUFF WE DO. Always together. Always talking. Generalists with specialties. Goals = what’s best for OPB. Look outside. Ideas… resources… experts. Net Balance Opportunity. Develop trust with management. Track everything.

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Integrating Your Fundraising Channels

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  1. Integrating Your Fundraising Channels

  2. HOW WE THINK HOW WE WORK STUFF WE DO Always together. Always talking. Generalists with specialties. Goals = what’s best for OPB. Look outside. Ideas… resources… experts. Net Balance Opportunity Develop trust with management. Track everything. Segment intelligently. Test. Test. Test. Learn as much as we can. Integrate marketing & membership. One voice. Targeted to the appeal. Local always rules. Beware the cutting edge.

  3. Programming SYNERGY Management Underwriting Membership Multi-Channel vs. Integrated Fundraising Multi-Channel Common tactical theme delivered through multiple media channels Integrated Common strategic goal Integrated throughout the organization

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