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Customer Service. Obesity PPM Professional Services. The Obesity Society (TOS). Primary Care Providers. Infrastructure. Analytics/Reporting. Existing & Prospective Learners. ObesityPPM.com. Auditing of Learner Evaluation and Obesity PPM Reporting. Medical Doctors (CME by AMA).
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Customer Service Obesity PPMProfessional Services The Obesity Society (TOS) Primary Care Providers Infrastructure Analytics/Reporting Existing & Prospective Learners ObesityPPM.com Auditing of Learner Evaluation and Obesity PPM Reporting Medical Doctors(CME by AMA) Account Management Registration Payment Processing Info-Surge eLearning Content Delivery Course Completion Reporting Physician Assistants(CME by NCCPA) • Audio • Video • Animation • Quizzes • iPhone • iPad • Android Nurse Practitioners(CE by AANP) Registered Nurses (Contact Hours by ANCC) Learner Recruitment through both national marketing campaign and CME-in-a-Box channels Note: TOS provides AMA PRA Level 1 Credit Only Monthly Review Process Learner Database Content Database Certificate Grantedemailed, downloadable
RHCP CME Ongoing Learner Engagement / Online Community Value-Add Prospective Learners Existing Learners CME-In-A-Box Marketing & Communications Framework Campaign to Prospective Learners • Digital & Print • Inbound Hotline • Events • Social Media Expanding eLearning Catalog Structured Multi-Channel Communications Strategy to both audiences Newsletter Delivery of Value to Existing Learners Live, Online Events (Debates, Panel Discussions) Clinical Tools & Resources Systems Enabled Scheduling & Automation of Task Management “Ask the Faculty” Forum Clinical Team Building (2013) Referral Management System (2013) “My CME” Tracking Module (2013)
Patient Population 1% of bariatric surgical candidatesproceed to surgery) Sample Community ACS Bariatric Surgery COE Bariatric Surgery Practice Hospital System Bariatric Surgery Service Line Referring Physicians Existing & Prospective Learners Bariatric Surgery Practice CME-in-a-BoxServices 1 2 3 4 CME-in-a-BoxStructured Outreach Course Preparation Framework Course Execution Framework Ongoing Learner Engagement • Content Delivery • Course Feedback and Evaluation • Clinical Tools Delivery • Proposed Faculty • Identification • Faculty Approval Process (TOS) • Set-up of course in online systems • Faculty Content Orientation • Email Campaign • Outbound • telemarketing • Webinars (Educational) • Introduction to eLearning catalog • Plugging Learner into on-going engagement Framework • Local Event Notification System (subsequent courses executed through CME-in-a-Box channel) Marketing • Custom Campaign Execution • Telemarketing • Advertising • Event Management • Audio/Visual • Venue/Catering • Print Production • Discovery • (goals, requirements, • constituents, data • sources) • Custom Proposal • Engagement Optional Sales Optional • Marketing Campaign • Event Management Reporting and Analytics Framework