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traditional and new media.

The new alliance between. traditional and new media. Brian Sheehan Associate Professor of Advertising Syracuse University. “The medium is the message .”. “The medium is the message .”. “ Grabbing you by the MuMu .”. “COMMUNITY”. “PERSONALIZATION”. “SHARING”. “MOBILITY”.

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traditional and new media.

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  1. The newalliance between traditional and new media. Brian Sheehan Associate Professor of AdvertisingSyracuse University

  2. “The medium is the message.”

  3. “The medium is the message.”

  4. “Grabbing you by the MuMu.”

  5. “COMMUNITY”

  6. “PERSONALIZATION”

  7. “SHARING”

  8. “MOBILITY”

  9. http://www.slingmedia.com/ads/landing/ http://www.gizmodo.com/

  10. iTV

  11. Traditional New

  12. The medium is becoming nothing more than a time, a place and occasion.

  13. What's really driving the changes? How does it help us be more successful? What does the future of media look like ?

  14. Lesson One: 1 Technology isn’t driving changes; consumers are. “The Changes Are Not Technology-Driven”

  15. Lesson Two: 2 In the new world of media,there are no consumers, only people.

  16. “The consumer isn’t an idiot; she’s your wife.”

  17. We’re people, stupid!

  18. People Power

  19. ANSWERS

  20. The power of stories

  21. Text Me.

  22. 310-717-0291 • Are traditional and new media working well together today? • Would you like me to finish my presentation in 45 min. or less? Type Y or N to each.

  23. 3 Lesson Three

  24. Lesson Three: 3 The future of media looks likethe best examples from today.

  25. Engaging Personalized About Sharing People-Driven

  26. Engaging Personalized People-Driven

  27. Engaging Mobile

  28. Engaging Personalized About Sharing People-Driven

  29. Power of people to shape their own experience

  30. Response:  YES  NO

  31. “The essential difference betweenemotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne Neurologist

  32. It’s the message!

  33. The newalliance between traditional and new media. Brian Sheehan Associate Professor of AdvertisingSyracuse University

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