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Making the choice between traditional and digital media probably isnu2019t as easy as it sounds. Digital media and traditional media are two sides of a very different coin.<br><br>
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TRADITIONAL MEDIA VS. NEW MEDIA: WHICH IS BENEFICIAL Presented by TechFunnel
Making the choice between traditional and digital media probably isn’t as easy as it sounds. • Digital media and traditional media are two sides of a very different coin.
TRADITIONAL MEDIA • Traditional media refers to mediums that are part of our culture for over half a century. These forms include television, radio, print advertisements, and billboards.
DIGITAL MEDIA • Digital media refers to audio, video, and image content that has been encoded. Encoding content involves converting audio and video input into digital media formats. Typically, this includes social networking sites, website advertisements, blogs, vlogs, and podcasts.
DIGITALMEDIA? TRADITIONAL MEDIA OR
THE QUESTION ARISES NOW AS TO WHICH IS BETTER FOR BUSINESS? THE FORM OF MEDIA THAT YOU CHOOSE TO USE FOR MARKETING AND ADVERTISING IS A DECISION THAT IS CRITICAL TO BUSINESS GROWTH. THIS DECISION IS LARGELY AFFECTED BY THE FOLLOWING FACTORS:
FACTORS TARGETEDMARKETING BUDGET
As time and technology have advanced, marketing has slowly become a cross-media, multi-platform activity. Digital marketing techniques can be enhanced when combined with traditional media. Similarly, traditional media campaigns like print, TV and radio are often run today with supporting digital elements.