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MEP Outreach 2014

MEP Outreach 2014. Members of the European Parliament , 2014 - 2019. The goal. Reach more than 500 targetted MEPs. 5 key committees. 50% new faces. The goal. Introduction to industry. Awareness of Cable Europe. Our policy issues. Market knowledge. The goal. concise and.

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MEP Outreach 2014

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  1. MEP Outreach2014 Members of the EuropeanParliament, 2014 - 2019

  2. The goal Reach more than 500 targettedMEPs 5 keycommittees 50% new faces

  3. The goal Introduction to industry Awareness of Cable Europe Our policy issues Marketknowledge

  4. The goal concise and In a smart, digestible format

  5. Thesolution A dedicated web destination Whatiscable? Key metrics 8 keypolicy positions

  6. Thecampaign A digitallyledcampaign, responding to agenda and needs of MEPs Twitter E-mails

  7. The campaign A dedicated web destination Whatiscable? Key metrics 8 keypolicy positions

  8. Theexecution Personalisedtweet to each MEP Bespoke e-mail link to eachMEP’s office

  9. The results Twitter and email campaignsexecutedwithin a 24 hourwindow Timed to coincidewith first committee sessions in Brussels

  10. The results Within 24 hours, MEP re-tweetsreached over 7,000 additionalrecipients 60% of email recipientshadopened message within 3 hours

  11. The results: Twitter Acknowledgement and positive responses Re-tweets Favorited Conversations initiated Campaignnoticed by widerindustryplayers / opinion formers

  12. The results: E-mail Exceptional rate of unique opens (72.7%) More than double the original recipientsopened the mail – forwarded to MEP’s teams Acknowledgements and positive responsesreceived Source: Mailchimp

  13. The start of an ongoing dialogue Five yearrelationship building Cable Europe briefings, hostedevents, one-on-one interface Relevant and timelymaterials and data Outreach by party, by committee, by country

  14. Be part of it • Follow us on Twitter @CableEurope • MEP dedicatedwebsite http://null.wix.com/mep-campaign • Cable Europe website http://www.cable-europe.eu/

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