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Brazilian Market, global competitors

8th International Symposium On Online Journalism International perspectives on online journalism Márion Strecker Director of Content & Editor in Chief UOL Brasil. Brazilian Market, global competitors. Brazilian Market, global competitors. Brazilian Internet Media Company Established in 1996

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Brazilian Market, global competitors

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  1. 8th International Symposium On Online JournalismInternational perspectives on online journalismMárion StreckerDirector of Content & Editor in ChiefUOL Brasil

  2. Brazilian Market, global competitors

  3. Brazilian Market, global competitors

  4. Brazilian Internet Media Company Established in 1996 Content & Access provider Management by Folha de S.Paulo Group (daily newspaper) Business model Content, Services & Access subscriptions Online advertising: brand ads and sponsored links Product Sales (MP3, games...) Partnerships with 28 localnewspapers, 150 magazines, televisions, radios, publishing houses, musicians etc. 45 content main channels and more than 1,000 channels only in Portuguese 7,6 billion page views/month (2006, UOL Tech) 48,5 million returning browsers/month (2006, UOL Tech) 8,894 million active home unique visitors per month in Brazil (NetRatings, 2006) 65% reach in the Brazilian home Internet market (NetRatings, 2006) 1.6 million paying subscribers 50% dial-up 50% broadband Overview of www.uol.com.br

  5. The role of the news

  6. 1996 Will the newspapers disappear? 2007 Will the journalism disappear? Dilemmas

  7. Dilemmas • Prestigious media all over the world are seriously concern about user-generated content • Obviously the audience wants to participate • Would be the user-generated content activity a kind of Gong Show? Would the journalists turn into judges of the audience talent?

  8. Opportunities • Know better the audience • Understand feelings and thoughts • Receive suggestions, faultfinding, and criticism • Receive relevant testimonies, high level information, opinions, photos & videos from the audience • Fortify the relationship: inflate the ego of the audience, giving them the feeling of being “owner” of the vehicle

  9. Risks • Loosing relevance • Giving voice to lies, inaccurate statements, racism, prejudice, crimes • Irritating the audience • Loosing time & money • Loosing prestige • Loosing advertisers

  10. Approach Audience dont’t want to: • be confined • have their messages ignored, cut or censoured • have any delay in seeing their content published • be prohibit to remain anonymous

  11. Approach • Permit anonymousness when possible (polls...) • Permit registration • Regulate and promote the public participation • Be transparent about the regulation • Create a public system of Report Abuse • Full time monitorship of texts & image upload • Act immediately in case of abuse • Answer the questions as quick as possible

  12. Professional journalistic blogs

  13. Nonprofessional blogs

  14. Multimedia channels • UOL News • TV UOL • Blog do Tas

  15. Thank you! Rodrigo Flores rflores@uolinc.com Márion Strecker mstrecker@uolinc.com www.uol.com.br

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