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BRAZILIAN MARKET OF DIRECT MARKETING. OBJECTIVE. The objective of this study is to develop a current and updated basis of strategic information on the direct marketing sector, encompassing its main segments. PURPOSE.
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BRAZILIAN MARKET OF DIRECT MARKETING
OBJECTIVE The objective of this study is to develop a current and updated basis of strategic information on the direct marketing sector, encompassing its main segments.
PURPOSE • To provide data and information to ABEMD associates and to the community interested in the sector. • To become the information research source in the Brazilian market. • To stimulate companies to use direct marketing tools and techniques as a marketing strategy. • To leverage economic development and to create more jobs.
BRAZILIAN MARKET OF DIRECT MARKETING EMPLOYMENT ESTIMATE: HEADCOUNT 2005 Total 870,000 Direct jobs