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Getting the integrity message across

Getting the integrity message across. 2012 UI Integrity Summit - USDOL. Call to Action….

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Getting the integrity message across

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  1. Getting the integrity message across 2012 UI Integrity Summit - USDOL

  2. Call to Action… • As part of USDOL’s national strategic plan to aggressively target UI overpayment prevention, a messaging campaign was developed to focus messages to claimants and employers designed to prevent improper reporting of work/earnings while filing for UI and to promote compliance with state work search requirements. • Supplemental funding opportunities in 2011 were provided to states to encourage the utilization of the USDOL claimant and employer messaging products.

  3. UI Claimant and Employer Messaging • USDOL requested that the Information and Technology Support Center (ITSC) create a project to improve the informational messages provided to claimants and employers with the goals: • Claimants:To reduce overpayments resulting from claimants failing to report an accurate return to work date. • Claimants:To increase the number of claimants registering with the State Employment Service and using services provided throughout their period of unemployment. • Employers:To ensure employers understand their reporting responsibilities, and see the benefits to themselves of compliance. • Employers:To ensure that states promote their participation in the State Information Data Exchange System (SIDES) with businesses and their third party administrators.

  4. “UI Claimant Message Toolkit” • 7 Message Product sets • Each Message Product set includes at least one supporting material, such as a fact sheet, audio script, video template, or email template • All content provided in English and Spanish • Message Concepts • Tips to conduct a “Communications Audit” • Tips to customize materials • Message platforms to help states develop unique materials • Sample Scenarios • Discussion starters to generate new ideas and identify opportunities to integrate and deliver messages within existing systems

  5. Template Formats Documents • Provided in Word and text for easy customization by states Videos • Provided in standard format for easy customization Audio Scripts • Easy to record into existing state systems Email/Social Media • Content and sample messages Call-Center Messages • Content to incorporate into existing scripts

  6. “Top 10 . . .” • Highlights important UI facts • Support materials include: • Expanded two-page document • Web-Text • Audio scripts

  7. “Common mistakes . . .” • Provides a different approach to catch audiences’ attention • The message is similar, but it’s delivered in a different tone • Support materials include: • Video series • Audio scripts • Web-Text

  8. “. . . fraud” • Seeks to dispel perceptions and “call it what it is” • “Improper payments” may be too polite in certain contexts • Support materials include: • Document • Web-Text • Audio Scripts

  9. Testimonials • Peer-to-peer communication is often most effective • “Cuts-through” when other formats can’t • Breaks down barriers • Toolkit includes web-text templates that states may customize • Attribution given by first name, home city • “Thank you for finding me this job.” • “You can take me off your mailing list! I started the job today that I told you I had hoped I would get. I am a procurement specialist helping companies bid on state and federal contracts. Thank you for finding me this job. It is a custom fit for my personality and military/civilian work experience.” • Charley

  10. “Search Tips” • Information for electronic media • Brief, yet meaningful, notes and reminders • Includes links social media outlets, such as Facebook, Twitter, LinkedIn and YouTube • Support materials include: • Email • Social media • Web-Text

  11. “Search for work . . .” • Addresses a key area of confusion, linking UI benefits with legal requirements • Support materials include: • Document • Web-Text

  12. Call-Center Messages CALL CENTER: “Do you understand your responsibilities to find work? Unemployment insurance benefits exist to help you while you are unemployed and searching for work. But you are required by law . . .” • Suggested messages and phrasing for call-center representatives • Also applicable for online claim-filing prompts

  13. “Employer Message Toolkit” • 3 Message Product sets • Message Products are formatted in one or more of the following templates: fact sheet, web-text, newsletter, social media • Content is provided in English only • Message Concepts • Tips to conduct a “Communications Audit” • Tips to customize materials • Message platforms to help states develop unique materials • Sample Scenarios • Discussion starters to generate new ideas and identify opportunities to integrate and deliver messages within existing systems

  14. “Test Your Knowledge. . .” • A series of True / False questions about UI reporting requirements… • …and implications • Need-to-know information on important aspects of workforce reporting • Support materials include: • Web-Text • Social media templates

  15. “Protect Your Business . . .” • Fact sheet summarizing reporting requirements • Description of implications • Need-to-know information about workforce reporting

  16. Resources for Third-Parties • Resources to engage business groups • Civic and community organizations, such as the Chamber of Commerce, can help carry the message • Common goal is to assist and strengthen local businesses • Support materials include: • Social media templates • Newsletter template • Web-Text

  17. Next Steps • As of February 2012, the Claimant and Employer Toolkit has been made available to states, with approximately one-third of the states having implemented their own state-specific claimant and employer messaging campaigns using products and tools from the Toolkit. • The Department is targeting 100% of states implement at least one of the Toolkit products or tools by March 31, 2012. • The Department is working to implement a national UI messaging campaign including a print “Top Ten” list poster for claimants, a fact sheet on improper payments for employers, a UI fraud “tips and leads” gateway, public service announcements, and social media resources.

  18. UI Community of Practice • To learn more about the USDOL Claimant and Employer Messaging products, please register at: http://ui.workforce3one.org/member/register/

  19. Stephanie C. Garcia, USDOL 202-693-3207 Garcia.Stephanie@dol.gov

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