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Getting the message across: Gender & Communications

Getting the message across: Gender & Communications. United Nations Development Programme . Communications - myth or reality?. 1. Any communication is good communication. Myth! 2. Human beings are rational. – they respond to information not emotion. Myth!

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Getting the message across: Gender & Communications

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  1. Getting the message across: Gender & Communications United Nations Development Programme

  2. Communications - myth or reality? 1. Any communication is good communication. Myth! 2. Human beings are rational. – they respond to information not emotion. Myth! 3. Communications is too expensive and doesn’t add value. Myth! 4. Telling people about how awful a situation is will compel them to take action. Myth! 5. Our issues are too complex. Myth!

  3. Components of a Communications Strategy • 1. What are you trying to do? • 2. What are the potential threats and opportunities? • 3. Whom do you need to talk to? • What do you want to say? • Who is your audience and how do you reach them? • Who does what and when? • Paying the bills • 8. Evaluating results

  4. Practical first steps to communicating effectively • Decide who you are communicating with. • Know your audience • Decide when to communicate. • Identify challenges & opportunities • Draw up a calendar/timeline • Decide what you are communicating. • Speak with one voice • Develop basic messages & talking points • K.I.S.S. principle!

  5. Decide how to communicate. Humanize the story UNDP’s vision, branding and identity? Decide who communicates. Identify your media spokespersons Do they need training, tools? Who else can we mobilize? Goodwill Ambassadors? Decide how to pay for it. Best practice: RBEC’s 1% communications budgeting …Practical steps

  6. Focus - choose one flagship campaign/advocacy issue Example: What (Aim):To get men and boys in Africa more involved in and aware of their responsibility in stopping the spread of HIV/AIDS. Who (Audience): Men and boys in Africa, aged 15 – 50 How: Involve Côte d’Ivoire footballer & UNDP Goodwill Ambassador Didier Drogba as a celebrity messenger in a print and TV ad campaign series When: Timed around the Africa Cup of Nations, South Africa 2010 FIFA World Cup qualifiers in Africa. But how do you communicate ‘gender’?

  7. Our mission – to help UNDP communicate more effectively Who we are, what we do: intra.undp.org/coa The Communications Toolkit Take a look: http://comtoolkit.undp.org/why-communicate/why-overview.shtml Partnerships Bureau (PB), Communications:

  8. Who can use the toolkit? Communications Staff Resident Representatives/Senior Managers Should I speak to the media? How do I handle an TV interview? What is available to help my staff communicate better? Programme Staff I need to produce a publication – where do I start? How can I improve my writing style? The Communications Toolkit

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