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Beverly Lenihan,CBC,CFRE Jim McBride,CBC Reesults Consulting AIDS Legal Referral Panel (408) 873-9266 (415) 701-1200 ext. 301 bev@reesults.com www.alrp.org. Entrepreneurial Marketing:.
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Beverly Lenihan,CBC,CFRE Jim McBride,CBC Reesults Consulting AIDS Legal Referral Panel (408) 873-9266 (415) 701-1200 ext. 301bev@reesults.comwww.alrp.org
Entrepreneurial Marketing: Creating New Revenue Streams When Traditional Revenue Streams Dry Up June 2, 2005
Agenda • The Stream is Drying Up • Developing Ideas • Creative Examples and Case Studies • Define Resources • 10 Tips • Q&A
The Stream is Drying Up • Reduced government spending • Reduced foundation resources • Reduced corporate giving • Diluted donor giving
Developing Ideas • Brainstorm with your Board • Brainstorm with your Staff • Brainstorm with your Volunteers • Brainstorm with your Clients • Brainstorm with your Affinity Groups The more ideas the better for buy in…
Creative Examples and Case Studies • ALRP-LSDP • Macy’s • Target • Heifer International • Girl Scouts • Special Olympics • YMCA
Child Quest LiveSTRONG Housing Works Lutheran Services American Red Cross Good Will Industries Global Exchange Creative Examples and Case Studies
Define Resources • Mission-related Resources • Human Capital Resources • Physical Resources • Time-related Resources • Community Resources
Q&A Your Turn…
Thank You! Beverly Lenihan,CBC,CFRE Jim McBride,CBC Reesults Consulting AIDS Legal Referral Panel (408) 873-9266 (415) 701-1200 ext. 301bev@reesults.comwww.alrp.org