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Wikifying the CBC

Wikifying the CBC. Alfred Hermida, Assistant professor Amanda Ash, Graduate student UBC Graduate School of Journalism. About the project. Research and develop a user-generated, participatory online resource on Canadian music, produced by Canadians, using collaborative wiki software

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Wikifying the CBC

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  1. Wikifying the CBC Alfred Hermida, Assistant professor Amanda Ash, Graduate student UBC Graduate School of Journalism

  2. About the project • Research and develop a user-generated, participatory online resource on Canadian music, produced by Canadians, using collaborative wiki software • Partnership between media organization, journalism school and state funding agency • Explore how a public service broadcaster can incorporate models of collective intelligence within established patriarchal models of media

  3. The Canadian context • CBC as “a corporate Titanic on the verge of capsizing” • Raboy, 1996 • Strategy “to create a critical mass of content and services to ensure that Canadians can never be relegated to a back corner of the web” • Beatty, 1998 • Online as a space “dominated by a few multinational companies that have managed to extend control based on their existing dominance” • Silverstone, 2007 • Online strategy to be “the most important and popular source of Canadian news, information and entertainment content” • Galipeau, 2006

  4. Why CBC Radio 3 • Mandate to promote Canadian culture through emerging technologies to reach Canadians • Social and collaborative media features promoted on its existing website • Award-winning service described as the “virtual community for the nation’s independent culture” • Whyte, 2004 • CBC Radio 3 “among the country’s best kept web-based secrets” • Belanger & Andreche, 2009

  5. The development of the Canadian Music Wiki

  6. Creating the wiki • Work at CBC in Vancouver with the Radio 3 web team • Investigate wiki software • Envision the design and collaborative features to include at launch • Develop outreach and community plan

  7. Wiki design

  8. Discussion: Technology • Tap collective intelligence of the audience • Issues of resources/funding • CBC as the facilitator of content, rather than creator of content

  9. Discussion: Content/community • Balance openness with editorial checks and balances • Critical mass of contributors • Existing base of ‘power users’ of CBC Radio 3

  10. Discussion: Culture • Open and collaborative approach of CBC Radio 3 • Mandate to support and promote Canadian culture • Music as a social experience

  11. Discussion: Economics • Funding innovation at time of cutbacks • Journalism schools as a catalyst for media innovation • Teaching hospital model of professional education

  12. Limitations • Wiki not yet launched • Canadian context • Personal bias

  13. Conclusion Innovate at the edges Minimise editorial risk Minimise financial cost Radio as an online collaborative experience

  14. Thank you @hermida – http://reportr.net @amandaash – http://theindiefiles.com

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