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Publications Session

Knowledge for Creating & Sustaining the Built Environment. Publications Session. Gulf States Region Leadership Conference August 11, 2012. Chattanooga, Tennessee. Chair James Bagley, CSI, CCS, AIA Goodwyn, Mills & Cawood, Inc. 2660 Eastchase Lane, Suite 200 Montgomery, AL 36117

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Publications Session

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  1. Knowledge for Creating & Sustaining the Built Environment Publications Session Gulf States Region Leadership Conference August 11, 2012 Chattanooga, Tennessee

  2. Chair • James Bagley, CSI, CCS, AIA • Goodwyn, Mills & Cawood, Inc. • 2660 Eastchase Lane, Suite 200 • Montgomery, AL 36117 • 334-271-3200 • james.bagley@gmcnetwork.com Vice-Chair HELP WANTED ! PowerPoint prepared by Cindi Brooks, CSI, CDT Immediate Past Chair Publications Committee ~almostus chairius permanentus

  3. Publish Gulf States Leader newsletter three times a Fiscal Year • Promote the exchange of ideas and information between chapters • Establish, maintain direct communication with, and provide assistance to Chapter Editors • Submit Region Committee Report Form as required by the GSR Operating Guide

  4. PublicationsDefine the Type

  5. PublicationsDefine the Type

  6. PublicationsDefine the Type

  7. PublicationsDefine the Type

  8. PublicationsDefine the Type

  9. PublicationsDefine the Type

  10. PublicationsDefine the Type Ways to Organize • Pocket Size • Punched Loose-leaf • Bound as a Book • Electronic • Updates in Newsletters

  11. PublicationsDefine the Type • E-Mail Notice of Upcoming Event • Web Page

  12. Chapter NewslettersPurpose • Serves as a Monthly Meeting Announcement • Informs Members of Chapter and Industry Events • Promotes Attendance for Future Events • Offers Technical Articles of Interest to the Members • Recaps Chapter Events • Highlights Chapter Accomplishments

  13. Chapter NewslettersPurpose • Contains Professional and Personal News about Members • Promotes CSI Institute and Region News and Events • Supports Outstanding Chapter Commendation • Chapter History

  14. Form a Committee

  15. Identify the Publication Date and Production Schedule • Design the Lay-Out • Plan the Content • Establish the Financing

  16. Set each Monthly Issue Date • Set copy deadline date, send e-mail reminders • Set the Monthly Meeting Date • Set the Board Meeting Date • Allow for early determination of Special Events • Allow early notice of what issues need to moved forward or moved up. • Allow planning of Special Articles, Institute Director’s reports, Guest Editorials

  17. Think about readability • Size may not matter but Format, Content and Presentation does • Consider arranging elements in fixed locations making it easy for readers to find favorite monthly features • Use the 4-C’s of specification writing: Clear, Complete, Concise and Correct • Create a balance between body text and graphics • Try to number the pages

  18. A series of related articles adds interest • Relate the content to the upcoming meeting, current CSI news or industry issues • Plan recurring articles well in advance so you can begin working with the author right away and give them plenty of time • Some items should always be there • Other items can rotate in and out to provide for flexibility and variety

  19. Content Meeting Announcement

  20. Content President’s Message

  21. Content Board Meeting Minutes

  22. Content Committee Reports

  23. Content Student Affiliate Activities

  24. Content CSI Institute and Region News

  25. Content Member News and Anniversaries

  26. Content Technical Articles of Interest for Members

  27. Content Chapter Calendars

  28. Content CSI Leadership Directory

  29. Will the Chapter subsidize the publication or will it support itself? • How will revenue be generated? • If there will be revenue from the Publication, don’t forget to check the Tax Laws • Be careful of the ratio of advertisements to content. Too many business cards can look cluttered without enough text for balance • Consider general Publication sponsors with multiple coverage especially for electronic publications

  30. Each Other: Chairs and Co-Chairs • Your Members • Other Chapters, give credit where credit is due • CSI Institute and Region Websites • Other Industry Organizations • The World Wide Web

  31. All Chapter Members • Gulf States Region Directors • GSR Publication Chair and Vice Chair • Other GSR Editors and Presidents • Prospective Members in Local Areas

  32. Editing • Study and restudy Institute Guides • Find weak spots in your current newsletter and strengthen them one step at a time • Involve the President, obtain adequate staff • Keep audience in mind and make materials relevant to them • Plan several issues ahead • Polish, improve and condense copy but maintain its meaning • Get personal, but pleasantly

  33. Editing • Request and read 10 other newsletters • Ask for help when needed, consult others for advice • Double check names, addresses and figures • Rearrange paragraphs when necessary to achieve a logical sequence • Guard against inclusion of old, stale news just to fill space • Build people and CSI up • Have fun!!!

  34. Inform Membership of Chapter, Region and Institute Business and Goals • Print timely news and articles • Allow editorial freedom, coupled with responsibility, good taste and good judgment • Avoid misleading the reader by any means what so ever • Avoid sarcasm, arrogance, insult or statements that might embarrass or injure anyone • Avoid foul language • Use humor sparingly and tastefully

  35. Redneck Christmas Sleigh

  36. Electronic Distribution • Size of File: Be courteous of your member’s resources • Readability: Do you plan for the document to be read on screen or printed, then read • Format: Computer Screens are typically horizontal while sheets are vertical • Graphic Images: Create them carefully, they can create huge files • Color is FREE!

  37. Electronic Distribution • Send the files, do not expect members to go and get them • When you attach a file include a list of contents to grab their interest • Keep file sizes small • Include links to web pages for additional content

  38. Electronic Distribution Update Chapter Distribution list annually to include new members and potential members

  39. Rookie Editor of the Year • Special Publication • Most Improved Publication • Continuing Publication

  40. Communication AwardThis award is presented to a CSI member, chapter, region or group for outstanding effort in the communication of CSI related topics and activities. Nominations submitted for this award include, but are not limited to: continuing publications, syndicated columns, email communications, social media, blogs, websites, and special publications such as rosters, directories, posters, videos, and calendars.

  41. Cindi Brooks, CSI, CDT • Chicago Chapter Newsletter "Change Order" • Conspectus, Inc. • Denver Chapter Membership Directory • Ronald L. Geren, CSI, CCS, CCCA •  LACSI Newsletter • Steven T. Lawrey, CSI, CCS, CCCA and Connie Lawrey • Billy J. Mathis, CSI, CDT • Memphis Chapter Website • The Memphis PerSPECtive • Jan O'Brien "Yellowstone Countdown" • Oklahoma City Chapter's South Central Region Conference 2010 Planning Committee • David S. Proudfit, FCSI, CCS • Rapid River Rambling Newsletter • Redwood Empire "Redwood Bark" Newsletter • Sacramento Chapter • Southwest Breezes Newsletter

  42. Outstanding Contribution AwardRandall Lewis, CSI Cindi Brooks, CSI, CDT , Chatta Data Billy J. Mathis, CSI, CDT Memphis Chapter Website The Memphis PerSPECtive

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