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Dr. Regina Preslmair Federal Ministry of Agriculture, Forestry, Environment and Water Management

Strategies for the support of tourist enterprises towards the achievement of the EU Eco-label – Marketing initiatives in Austria. Dr. Regina Preslmair Federal Ministry of Agriculture, Forestry, Environment and Water Management. Taiex Bucharest, 13-14 March 2008. PR and Marketing Activities.

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Dr. Regina Preslmair Federal Ministry of Agriculture, Forestry, Environment and Water Management

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  1. Strategies for the support of tourist enterprises towards the achievement of the EU Eco-label – Marketing initiatives in Austria Dr. Regina Preslmair Federal Ministry of Agriculture, Forestry, Environment and Water Management Taiex Bucharest, 13-14 March 2008

  2. PR and Marketing Activities • Publications: catalogue, Image-folder, Flyer

  3. Insertions in representative Media • Public relations in representative Media • Marking of Eco-labelled Enterprises in other tourism catalogues or brochures

  4. Support –Information material - Guest-info - Posters- book of vouchers

  5. Presentations at fairs and Exhibitions e.g. ITB Berlin, Viennese Tourism fair

  6. Homepage • Newsletter

  7. Cooperation with internet-tourism platform Tiscover

  8. Marketing for EU Eco-label for camp-sites • Presentation of the EU Eco-label for Camping-sites • Workshops • Fairs • Special camping brochure

  9. Examples for Marketing Activities together with the EU Flower EU-LIFE-Project Flower Week: Activities together with Austrian Eco-label • Online-Quiz for schools • Workshops with companies • Textiles, • Cleaners and detergents • Tourism • Ambassadors • Consumer organisations • Federal Procurement Agency • NGOs

  10. Examples for Marketing Activities together with the EU Flower • Info and teaching material „Eco-school-bag“ • Flower- and EFW-info material attached • Quiz-info attached • Quiz • Questions mainly on content of eco-school-bag • Paper version and e-version • Class exchange programmes

  11. Events • Euro • Events at POS • Photo competition

  12. Events Stand quiz game wheel Apples with „green cards“

  13. Events Flower artists – attracting people

  14. Thank you for your attention !

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