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The Pricing of CLCNCCU

The Pricing of CLCNCCU. 102933047 Vivian Peralta 102933053 Kay Jiravanichkul 102933029 Victor Kuo 101933027 Sam Hsieh 99933021 Rick Hsiung. Why learning Chinese? - China Market - Fashion - Cool Why learning Chinese in Taiwan? - Hospitality - Low living cost.

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The Pricing of CLCNCCU

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  1. The Pricing of CLCNCCU 102933047 Vivian Peralta 102933053 Kay Jiravanichkul 102933029 Victor Kuo 101933027 Sam Hsieh 99933021 Rick Hsiung

  2. Why learning Chinese? - China Market - Fashion - Cool • Why learning Chinese in Taiwan? - Hospitality - Low living cost

  3. How important Chinese is??? • Net work effect • Incentive scheme Doing business more easily if one can speak Chinese • Tipping effect Reform and open policy would increase the demand of Chinese speakers and eventually make more demands on Chinese speakers

  4. Foreign students in Chinese Center Year 2012 • NCCU922 people • NTNU3392 people • NTU952 people • CCU1033 people Data from: http://ois.moe.gov.tw/html/O00Statistics.html

  5. Comparing CLCNCCU to Other Language Centers in Taipei

  6. Course and Price Comparison • NCCU • NTNU • NTU • CCU

  7. 20% off for staffs, 10% off for registered students. • 10 students could receive COC scholarship according to their score, performance, teacher’s recommendation, etc. • The course prices are below industry average, therefore CLCC is raising tuition fee up 10 TWD/hr (1,800 TWD/term) starting from fall semester 2014.

  8. TheMandarin Training Center offers individual courses and chargeaccordingtothehours per week. • Theyhaveterms of three, two and onemonths. • Culture class: 4,500 NTD/2hrs, For a period of three months 2 hr/per class. • Chinese Teacher Training Class : 22,000 NTD/term

  9. The regular courses are 15 hrs/week, 12 weeks/term; the price per hour is uniform in each level and each term • Elective courses are provided with class size from 5 ~ 15 students. The courses last 2 hrs/week, either 4 or 6 weeks/term according to the content • Cultural Courses: Dough Figurine Sculpture, Aboriginal Totem Sculpture, Calligraphy, Taiwan Cultures and Society: Multi-Ethnic Culture • Special, small group courses also provided for specific needs: Pronunciation, Chinese characters reading/writing, Practical Audio-Visual Chinese I~IV, Far East Daily Chinese III, Mini Radio Play

  10. - Regular course: • - Intense long-term Program, 5 levels – Basic, Intermediate, Intermediate-advanced, Advanced and Super-advanced, with 3 stages in each level, total up to 15 states • - 6 ~ 12 students/class, 12 weeks • - Beginner: 3hrs/day, Intermediate through advanced: 2hrs/day • - Part-time course (for exchange students, short stop foreigners, etc): • - 5 levels, 15 stages, 15 hrs/week • -Individual Class and 2 to 4 persons small group class • - Others: Business Mandarin Course, Skills Reinforcement, Chinese Culture, TCSL Chinese Teacher Training Class Series, Chinese Business Seminar, Kid’s and Teenage Summer Mandarin Language Camp, HSK Chinese Profiency Test

  11. Comparison

  12. Findings & Suggestions

  13. Q & A • Which kind of pricing strategy (uniform, direct/indirect segment discrimination, etc) should CLCNCCU implement to maximize its profit?

  14. Special Thanks To • CLCNCCU Administrator Tai, Win-Whay (Carol) • Angels who help us see the shark: - Sabrina Lee - Kim Manh Tuan - Noah Kercher - Jose Astorga • Finally Thank you all for your listening!

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