Membership Development & Retention

1. Membership Development & Retention THE OPPORTUNITY & THE CHALLENGE Garth Arnold Membership Services Chair

2. Target! • Recruit 5 new Rotarians per club during 2011/12 • Attract younger Rotarians both male & female • Create a positive “buzz” • Be Proactive! • Keep existing members involved 100 Years of Rotary in Ireland District Assembly 7 May 2011

3. How Can Rotary Attract new members and retain existing members? 100 Years of Rotary in Ireland District Assembly 7 May 2011

4. MEMBERSHIP DEVELOPMENT • Four essentials:- • Recruitment • Retention • Regeneration • Extension 100 Years of Rotary in Ireland District Assembly 7 May 2011

5. EVENT PLAN objective. Action Plan Who, how, when, where? Action Evaluation PLAN FOR THE DIVIDENDFrom every event • MEMBERSHIP PLAN • Identify potential • Decide sales strategy • Who, how, when, where? • Action, Evaluation • Follow up 100 Years of Rotary in Ireland District Assembly 7 May 2011

6. REGENERATION • We know it works – many have done it – • We compete for people’s time. Rotary meetings must be worthwhile enjoyable, good use of time. • Clubs are autonomous but the world round them is changing – we must change too or accept the inevitable. 100 Years of Rotary in Ireland District Assembly 7 May 2011

7. RETENTION IS KEY 100 Years of Rotary in Ireland District Assembly 7 May 2011

8. In Summary • What we have done so far is • brilliant • We must continue to close • the sale; it is a must! • Don’t forget 1 in 4 new • members leave their club • after 2 years • Too many existing Rotarian’s are • leaving • You must play your part – we need to be • BIGGER, BETTER & BOLDER! 100 Years of Rotary in Ireland District Assembly 7 May 2011