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Welcome To Founder

ElecRoc. Welcome To Founder. Aug 23-28, 2004 Beijing, China. Why Founder?. Why PDF?. Why JDF?. Why ElecRoc?. How to sell?. Questions. Contents. About Founder System Over view Benefits Market Niche Facts Selling ElecRoc Roadmap. About Founder.

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Welcome To Founder

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  1. ElecRoc Welcome To Founder Aug 23-28, 2004 Beijing, China

  2. Why Founder? Why PDF? Why JDF? Why ElecRoc? How to sell? Questions

  3. Contents • About Founder • System Overview • Benefits • Market Niche • Facts • Selling ElecRoc • Roadmap

  4. About Founder • A global company with USD 2.5 billion in revenue * • One of the largest R&D centres in the graphic arts industry • 15,000 employees worldwide * Based on Founder’s annual report of FY2003

  5. System Overview • JDF workflow • Server-client structure • Modular design

  6. System Overview

  7. System Overview – JDF workflow • JDF-based Job Management • Supports Preps JDF signature • MIS - SQL Server 2000 • Ink control - CIP3/CIP4 • Remote client ElecRoc Server ElecRoc Client

  8. System Overview – JDF Workflow • Flexible Job Ticket configuration

  9. System Overview – Server-client structure • Server - key components • PDF Generator (Normalizer) • Imposition (Founder Joint) • Composition (Tiling & Ganging) • Preflight (PDF based) • Job management • PDF/PS interpreter (PDF 1.5, PS 3) • Output controllers (1-bit tiff, imagesetter, CTP, MFP, …) • Client • Remote submitting • Remote monitoring • Remote proofing • Multiple platform (Windows 2000, XP, 2003; Mac OS 9.x, OS X )

  10. System Overview – Modular design • PDF Generator, PDF Merger and PDF Interpreter • Preflight • Imposition and Combination • Trapping • Proofing • TDL and 1-bit TIFF output • Ink control • MIS system and archiving

  11. System Overview – Modular design • PDF Generator, PDF Merger and PDF Interpreter -- Ultra fast engine, supports PDF 1.5 • PDF Generator converts PS, PDF, EPS, TIFF and other file formats to standard PDF • Page content with text and image is embedded in the PDF page • PDF quick preview, thumbnail and enlargement • Enable multiple PDF Generator Processors to increase efficiency • PDF Merger to combine multiple PDF pages into one file • Less error in file transfer for remote proofing • Select a PDF page and merge into another PDF file

  12. System Overview – Modular design • Imposition • User friendly GUI • Easy to use • PDF based, fast imposing, easy to preview • Powerful Marks Function –supports step & repeat • Accurate element orientation in layout

  13. System Overview – Modular design • Imposition - continued • Flexible imposition settings • Full functionality to create/setup signature templates • Bind type: Perfect Bound, Saddle Stitch • Creep Control • Bleed Control • Page Location Control

  14. System Overview – Modular design • Composition • Automatic composition to save media and time • Interactive composition • Tiling • Step & repeat

  15. System Overview – Modular design • Proofing - Color management with ICC profiles • Integrated with Kodak color management kernel to guaranteethe quality of contract and layout proofing • ICC profiles • Spot Color Proofing

  16. System Overview – Modular design • TDL – Output device • EagleBlaster with Founder’s own interface card supports more than 100 devices • Fluxbox with Harlequin OEM interface card supports almost all CTF/CTP on the market

  17. System Overview – Modular design • Trapping -- Seamless integration with I-Trap • Ink control -- Valuable tool for press room

  18. Benefits – To the end users • Protect investment • Open system • Incorporates industry standards – PDF/JDF/1-bit TIFF • Easily integrates with third party solutions • Supports almost any output device • Flexibility • Modular design enables flexible configuration to fit your production environment • No ties to specific hardware manufacturers • Industry specific optional modules i.e. packaging solution • Improve productivity and efficiency • Easy to configure • Easy to use • Job ticket • Remote and multiple job management on both Mac and PC • Reduce media cost

  19. Benefits – To Founder partner • Reduce cost • Reduce training costs • Reduce technical support costs • Value added • Easily integrates with MIS • Ink control to press room – seamlessly connect prepress and press

  20. Benefits – To Founder partner • Commitment to success • Founder’s own IP: state-of-the-art technology • PDF generator • PDF interpreter with 1.5 support • Screening technologies • Imposition/composition • Proofing technology • Vendor level support from R&D center • Local support on application end • Long term commitment from Founder to Graphic Arts industry

  21. Market Niche • Price of low end PDF workflow with high end performance, targeting to mid-low end market • RIP users who intend to upgrade to workflow (PS to PDF) • CTP users who intend to upgrade its workflow

  22. Facts • Successful installation in North America “I am pleased to say that it has already become an integral part of our front end, and we cannot imagine using any other system.” - John Hart Owner of Lazergraphics Peterborough, Ontario, Canada

  23. Selling ElecRoc • Build up your confidence • The value of TRUST • Differentiation • Founder’s competitive advantages • A professional sales and technical team • Take advantage of Founder’s support • Take advantage of Founder’s special offer – a perfect timing • Understand your strength – a system integrator • Investment – training, demo room

  24. Selling ElecRoc – Continued • Start from your current EagleRIP or HQ RIP customers • Look for those who want to migrate to PDF workflow but cannot afford the price from competitions • Marketing campaign – web site, road show, seminars, advertisement, trade show

  25. Selling ElecRoc – Continued • A complete marketing material package • Web site • Presentation • Proposal • White paper • Pre sales • Listen to customer and understand their requests • Consulting services – be a solution provider • On site demonstration – seeing is believing • A complete proposal

  26. Selling ElecRoc – Continued • Installation • Site survey report • Preparation of installation - hardware, software and networking environment • First stage: parallel system using ElecRoc as a backup • On site training • Installation log everyday • Post sales • Follow ups • Trouble shootings • Upgrades • Warranty and annual service contract • References

  27. Roadmap • Beginning of 2005: ElecRoc 3.6 • Enhanced management capability • PDF trapping, improved imposition • Improved JDF features • 2005 • JDF enabled ROOM workflow • 2006: ElecRoc 4.0 • Full support of JDF • Can connect with other MIS, Press and PostPress systems by JDF

  28. Thank You! Sales support:gasales@founder.com Technical support:gasupport@founder.com

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