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GEMIUS – INTERNET IN SERBIA, ADRIA REGION AND CEE FILIP PIECZYŃSKI

GEMIUS – INTERNET IN SERBIA, ADRIA REGION AND CEE FILIP PIECZYŃSKI. SERBIA AND ADRIA REGION. GEMIUS AUDIENCE MEASUREMENT IN ADRIA REGION. Gemius - more than 4 years of experience in Adria region. Partners. Croatia – since January 2007. Slovenia – since June 2007.

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GEMIUS – INTERNET IN SERBIA, ADRIA REGION AND CEE FILIP PIECZYŃSKI

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  1. GEMIUS – INTERNET IN SERBIA, ADRIA REGION AND CEEFILIP PIECZYŃSKI

  2. SERBIA AND ADRIA REGION

  3. ADRIA REGION:GEMIUS GEMIUS AUDIENCE MEASUREMENT IN ADRIA REGION Gemius - morethan4 years of experiencein Adria region Partners Croatia – since January 2007 Slovenia – since June 2007 B&H – since January 2008 Serbia – since July 2011 Source: Gemius/Valicon, gemiusAudience in BiH and Croatia, MOSS-SOZ - Valicon/Gemius in Slovenia, ABC gemiusAudience in Serbia.

  4. ADRIA REGION: MARKET SIZE ADRIA INTERNET MARKET OVERVIEW the highestpenetration in Slovenia, lowest in Bosnia and Hercegovina Biggest online population in Serbia • Total Population (users’ age:15-75): over 4M inhabitants • Online Population (users’ age:15-75): 1 303 794 • Internet Penetration rate (users’ age:15-75): 44% • Total Population (users’ age:12-75): over 4M inhabitants • Online Population (users’ age:12-75): 1 995 756 • InternetPenetration rate (users’ age:12-75): 51% • Total Population: 7 306 677 • Online Population: 4 107 000 • Internet Penetration rate: 56 % • Total Population (users’ age:10-75): over 2M inhabitants • Online Population (users’ age:10-75): 1 167 558 • Internet Penetration rate (users’ age:10-75): 68% B&H Croatia Serbia Slovenia

  5. SERBIA: MOST POPULAR WEBSITES RANKING OF THE MOST POPULAR WEBSITES IN SERBIA Some big websitesstill missing in data like blic.rs. source of data: Gemius SA

  6. SERBIA: POSSIBLE DIRECTIONS WHAT MIGHT HAPPEN? Advertising networks: curentlyHTTPool In Poland 5 networks. Arbo Interactive with 94% reach – morethen Google. Affiliateplatforms: no activity in Serbia. In Poland 6 platforms. Video and mobileshasinsignificantshare in ad spends. source of data: Megapanel PBI / Gemius, July 2011

  7. SERBIA: SEARCH ENGINES SEARCH ENGINES IN SERBIA (by share of visits) Source:: Gemius SA

  8. ADRIA REGION: WEB BROWSERS TRENDS OF WEB BROWSERS IN CROATIA Firefox– leader since Q4 2009 Source: Gemius/Valicon, gemiusTraffic, Q1 2009 – Q2 2011

  9. SERBIA: BROWSERS BROWSERS IN SERBIA (by share of cookies) Source:: Gemius SA

  10. SERBIA: OPERATING SYSTEMS OPERATING SYSTEMS IN SERBIA within the ranking of OS Windowsis the undisputed leader Source:: Gemius SA

  11. SERBIA: MOBILE among allmobile devicesused in Serbiato access the internetiPhoneisthe most popular TOP 5MOBILE DEVICESIN SERBIA (by share of pageviews) Apple iPad 14,4% Nokia C3 5,2% Nokia E72 2% Apple iPhone19,3% Nokia 2700 classic1,8% Source:: Gemius SA

  12. ADRIA REGION: TOOLS among allmobile devicesused in Sloveniato access the internetiPadisthe most popular TOP 5MOBILE DEVICESIN SLOVENIA Apple iPhone11,69% Samsung Galaxy S 7,04% Samsung Galaxy SII 6,09% Apple iPad24,90% HTC Desire2,56% top 5 mobile devices inSlovenia by the website-averaged percentage share of page views generated by internet users form Slovenia,who visit the Slovenian websites using gemiusTraffic (gemiusTraffic, September2011)

  13. SERBIA: MOBILE TOP MOBILE DEVICES MANUFACTURERS IN SERBIA (by share of pageviews) Source:: Gemius SA

  14. ADRIA REGION: MAIN MARKET PLAYERS 2011in CEEwasthe yearof Facebook? the global giant began aconstant growth THE FACEBOOK PHENOMENON(mm internet users) source of data: www.socialbakers.com

  15. CENTRAL AND EASTERN EUROPE

  16. CEE: MARKET SIZE the biggestpure CEE markets are: Russia(53.7 million internet users)andPoland(18.9 million internet users) Turkeytakes the secondplace in this ranking(24.5 million internet users) INTERNET POPULATION(mm internet users / 2011) internet population in the CEE region (June 2011); source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius; Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research);Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG (data for July 2011); Russia: Gemius estimation based on FOMstatistics/gemiusFusionData;Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon;Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; Serbia: www.internetworldstats.com (June 2010) [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia, Latvia,Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

  17. CEE: MARKET SIZE the whole CEE+16 million new internet users Russia= fastest growing market:30% increasein the numberofinternet users INTERNET POPULATION(2010-2011 growth) internet population in the CEE region – growth (June 2010 – June2011); source of data: Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius; Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research);Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG; Russia: Gemius estimation based on FOMstatistics/gemiusFusionData;Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon;Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia, Latvia,Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

  18. CEE: MARKET DEVELOPMENT smallest markets= the highest penetration level Eastern markets= the lowest penetration level Belarus= the greatest improvement:+16 percentage points INTERNET PENETRATION(2010-2011 change) Internet penetration in the CEE region (2010 – 2011); source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius; Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch& Gemius; Bulgaria: gemiusAudience (data collected using Synovate research);Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG; Russia: Gemius estimation based on FOM statistics/gemiusFusion Data;Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon;Belarus: gemiusAudience; Romania: Euromonitor;Bosnia: gemiusAudience; Serbia: www.internetworldstats.com (June 2010) [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia, Latvia,Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

  19. CEE: MARKET POTENTIAL Russians, Poles and Czechsspendthe biggest amount of money oninternet advertising Slovakiaopensthe group of small markets – Serbia mustcatchup ONLINE ADSPENDS(mm € / 2009-2010 change) online adpends in the CEE region (2009-2010); source of data: IAB Europe, TNS LT, SPIR, ZenithOptimedia, Gemius. Allcountriesexcept for Ukraine, Belarus and Serbia: grossvalues

  20. CEE: MARKET POTENTIAL within the rankingof online adspendsper user theCzech Republicis the undisputed leader the least moneyper average userlast year was spentin Serbia (2,04€) ONLINE ADSPENDSPER INTERNET USER(€ / 2010) online adpends per internet user in the CEE region (2010); source of data: IAB Europe, TNS LT, SPIR, ZenithOptimedia,Gemius. AllcountriesexceptUkraine, Belarus and Serbia: grossvalues

  21. THANK YOU!FILIP.PIECZYNSKI@GMIUS.COM

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