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Seven Steps to Developing an Economic Gardening Implementation Strategy Case Study Wine Industry

Seven Steps to Developing an Economic Gardening Implementation Strategy Case Study Wine Industry. What Is Economic Development? Create Better Jobs Create Wealth Improve Quality of Life. Anchor Tenant. Tasting Rooms.

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Seven Steps to Developing an Economic Gardening Implementation Strategy Case Study Wine Industry

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  1. Seven Steps to Developing an Economic Gardening Implementation StrategyCase StudyWine Industry

  2. What Is Economic Development?Create Better JobsCreate WealthImprove Quality of Life

  3. Anchor Tenant

  4. Tasting Rooms

  5. Economic gardening is an entrepreneurial approach to economic development that seeks to grow the local economy from within. Its premise is that local entrepreneurs create the companies that bring new wealth and economic growth to a region in the form of jobs, increased revenues, and a vibrant local business sector. Economic gardening seeks to focus on growing and nurturing local businesses rather than hunting for “big game” outside the area.

  6. 1. Gain the Support of Local Officials and Other Stakeholders • It takes time and effort to develop the support of elected officials for an economic gardening approach. The first step is to sit down with each official and other key stakeholders and listen to their concerns about economic development.

  7. 2. Identify your Community’s Assets • Beautiful area where people want to live • Fertile entrepreneurial mindset (creative culture) • Develop an inventory of community and business assets available to you. • CEDC, VVREO, VVWC, AWGA, YC, UA, Chamber, APS, VVMC, USDA, OTA

  8. Recreation Ctr – Senior Ctr

  9. Yavapai College

  10. Assets • Look for individuals in your community who have skills and expertise in areas such as business coaching and mentoring, finance, employment, workforce development, research, fundraising, etc. • BAC, NACOG, YC, NAU, UA • identify individuals who can become champions and advocates for your economic gardening project. • Business Community, City Council, City Administration, Business Community

  11. Assets

  12. Verde River

  13. Housing

  14. Parks

  15. 3. Develop a Collaborative Effort Among Resource Partners • 5-Year E.D. Strategy - CEDC • Focus Areas & Goals & Objectives • Education & Workforce (Wine) • Innovation & Entrepreneurship (Wine) • Tourism (Wine) • Old Town (Wine) • Sustainability (Wine) • Leadership (Wine) • Quality of Place (Wine)

  16. 4. Create a System-Wide Operating Agreement • CEDC • Focus on Success • VVWC • AWGA • Chamber • OTA • BAC

  17. 5. Determine the Target Audience for Services • Locals • Phoenix • Tourist • Creative People • People with $$$ • Educated

  18. Wine • Arizona has 80 bonded wineries and about 1,000 acres of vines. In 2012, wine production topped 180,000 gallons - more than double the total produced in 2011. • 40 licensed tasting rooms throughout the state; that's up from 10 just a few years ago • Arizona's wine industry got a big league push this month when Wine Spectator gave 90-point ratings to Page Springs Cellars' 2010 Colibri Syrah Clone 174 and Burning Tree Colibri's 2010 Syrah. Both winemakers are in Northern Arizona's Verde Valley.

  19. Wine • This state’s $12.4 billion agriculture industry means our Arizona farming scene is growing just about every crop you can imagine, including award-winning wine grapes. • 67.1% of visitors to Arizona wineries or tasting rooms indicated that their experience was better than they expected • Two-thirds of all visitors are in-state residents, travel in groups, and have a higher than the state average annual income at $76,000. • On average they spend $70 and purchase about 3 bottles of Arizona wine. • The study concluded that Arizona wine visitors had an estimated $22.7 million in direct expenditures, which resulted in an indirect economic impact of $4.3 million, and induced impacts of $10.5 million for a total industry economic impact of $37.6 million. Indirect business taxes based on direct expenditures produced an additional $5.9 million, and the total economic impact supported 265 direct jobs and 140 induced jobs, for a total of 405 jobs.

  20. 6. Develop a Delivery System to Provide Services to the Target Audience • CEDC • Focus on Success • BAC • RLF • Training • Incubation

  21. 7. Develop a Communication System to Gain Community Support and Buy-In • Make public presentations explaining the economic gardening program and gain the support of local media. Use entrepreneurs and your local referral network as advocates to deliver your message to funders, prospective clients, and the public. Build regular reporting functions into your ongoing activities.

  22. What’s Next??? • Branding • Focus on Success II • Diversify Economy • Smart Responsible Growth

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