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Branding, Networking & Pitching

Learn essential skills in branding, networking, and pitching to advance your career. Understand the importance of branding, effective networking strategies, and crafting a winning pitch. Develop your brand, expand your network, and pitch with precision for career growth.

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Branding, Networking & Pitching

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  1. Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC mtannenbaum@keystrategies.com Page: 1

  2. Agenda • Where We Are Headed • The Skills You Will Need • How Branding Can Help • The Art of Networking • Making The Right Pitch

  3. Where We Are Headed and What You Need To Get There. • Insurance Risk vs. Enterprise Risk • Insurance Risk Track • Technical Insurance Background • Solid overall claims, risk financing and captive skills • Negotiation skills • Critical thinking/problem solving • Industry specific experience

  4. ERM Track - What You Will Need • Insurance, treasury and finance • Collaborative, partners with key stakeholders • Critical thinking/problem solving • Visionary • Can focus on what will have meaningful impact to the organization • Solid financial, analytical, communication and consulting skills • An innate Curiosity

  5. Branding • What it means and why you should care • Awareness • The impact on your career • Personal vs. Functional • How you manage it • The 5 Keys to an effective brand

  6. Branding • Various forms of communication • Key element in getting promoted • Recognition and visibility • Your “Secret Weapon”

  7. Brand/Value Proposition • Define the essence of Risk Management jointly • Share information & insight • ID obstacles and how to overcome • Create internal training sessions • Real life examples and the benefits

  8. The 5 Keys to Brand Management • Recognize you have a brand • Develop a vision and be sure to focus on what you want to be known for and how that impacts others • Must be a short, but effective message • Must be supported in all aspects of your life • Check in with clients to make sure your message is clear

  9. How to Promote Your Brand • Write Newsletters & Articles • Join Online Discussion Groups • Company Intranet • Volunteer for highly visible projects • Be a presenter

  10. Other Keys To Promoting Your Brand • Be sure you know your strengths • How are you unique • Make it sticky • Add value • Utilize Social Networks • Get more involved with industry groups

  11. The Risk Management Brand • How strong is this brand? • What is the essence of RM? • What do you want it to be? • How do you promote RM? • Top 5 Words that describe RM?

  12. Networking • Treat each event like a sales opportunity • Set goals before you walk in the door • Focus your message • Keep it simple and consistent • Ask questions and listen • Follow-up and stay in touch

  13. Goals For Networking • Learn about the other person • Tell them about yourself • Highlight your strengths • What are you looking for? • Find ways to help the other person • ID something to follow-up about

  14. Advanced Networking • Get beyond small talk • Ask about others insight • Limit yourself to 3 questions • Talk about what you are looking for • Ask people what they’re working on • Follow-up when given advice

  15. The Pitch • Be brief and to the point • Need laser focus to make it stick • Customize for each person • Know your audience • Do your homework • Focus on the value you bring

  16. Summary • Manage your brand online and off • Networking opportunities are everywhere • Don’t be an extra in your own movie • Your career is a work in progress • Comfort & complacency = career suicide • Always work on refining your brand • Be indispensible

  17. Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC mtannenbaum@keystrategies.com Page: 17

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