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Scooter’s Coffeehouse: Navigating Uncertainty with Entrepreneurial Spirit

Explore the journey of Scooter’s Coffeehouse from 1998 to 2009, facing risk and ambiguity in the coffee industry, embracing true uncertainty, and carving a niche in the market. Discover how this family-operated business grew from a single store to a thriving franchise, adapting to challenges and evolving with innovative strategies. Learn how Scooter’s Coffeehouse stands out in a competitive landscape, offering premium products, exceptional customer service, and engaging marketing tactics. Join the coffee revolution with Scooter's and savor the taste of success!

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Scooter’s Coffeehouse: Navigating Uncertainty with Entrepreneurial Spirit

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  1. Tv Ads Scooter’s Coffeehouse “Get Ready for a Great Cup of Coffee”

  2. ENTREPRENEURSHIP Uncertainty • Risk • Ambiguity • True Uncertainty

  3. Scooter’s Coffeehouse 1998-2002 True Uncertainty • Coffee Expertise • Omaha - New Market • SBUX - 450 Stores • Grew to 5 Family Operated stores

  4. Scooter’s Coffeehouse 2002-2004 Risk • Convinced others with Entrepreneurial Spirit • Grew to 17 Stores • Added infrastructure and supply chain • 7-10,000 Coffeehouse Concepts in US • SBUX at 5000+ Stores

  5. Scooter’s Coffeehouse 2004-2008 True Uncertainty • Capital infusion to fund growth • Capitalize on PREMIUM Position • New Name, New Logo, New Store look • New Market Expansion • Grew Scooter’s to 58 stores in 8 states • SBUX at 15,000 Stores Worldwide

  6. 2008 - A Look Back SBUX Factor • Closed 700 Stores (500 more announced in February 2009) • Stock Down • Gloom & Doom • Landlords & Others in the Industry

  7. Scooter’s Coffeehouse 2008 - A Look Back • Start of 2008 stores - 58 • Stores that closed - 6 • Closed stores reopened - 4 • New Stores as of (2/09) - 22 • Total as of Today - 78

  8. Scooter’s Coffeehouse 2009 - A Look Ahead Ambiguity • Best of Omaha - 9th Year • Best of KC • Entrepreneur Magazine - Franchise 500 • #340 Overall (#379 in 2007) • #79 Low Cost • #1 in Coffee Category

  9. Scooter’s Coffeehouse 2009 - A Look Ahead • Scooter’s is a QSR • QSR Magazine • Moderate Growth for a Franchised Business • 2009 Tight Year • MUST Retain Current Customers • Find way to attract new Customers

  10. Scooter’s Coffeehouse 2009 - A Look Ahead QSR Advertising • No TV • Limited Radio • Discounts vs. Sampling • 10 year Anniversary $130,000 in retail value given away

  11. Scooter’s Coffeehouse 2009 - A Look Ahead

  12. Scooter’s Coffeehouse 2009 - A Look Ahead

  13. findyourscootersspace • Exceptional Customer Service • Introduction of new PREMIUM products, value priced • Viral Marketing • Facebook • email • iPhone (download Hot Stuff) • MySpace • Blogs

  14. findyourscootersspace Techno Email

  15. createyourscootersspace • 8600 email 3x’s month • 20 Scooter’s Facebook accounts and growing • Scooter’s Coffeehouse BLOG • Trade Area Marketing

  16. ENTREPRENEURSHIP = YOGOWYPI

  17. Tv Ads Scooter’s Coffeehouse “Get Ready for a Great Cup of Coffee” $1 special at Haymarket

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