1 / 13

Sponsorship Activation PROPOSAL

Sponsorship Activation PROPOSAL. February, 14 – 20 2011 ATP World Tour 250 – indoor hard Prize Money € 512,750 Marseille, Palais des Sports – Indoor Stadium 64 000 spectators during the week 30 hours on TV

cmiller
Download Presentation

Sponsorship Activation PROPOSAL

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sponsorship ActivationPROPOSAL

  2. February, 14 – 20 2011 ATP World Tour 250 – indoor hard Prize Money € 512,750 Marseille, Palais des Sports – Indoor Stadium 64 000 spectators during the week 30 hours on TV 72 285 unique official website visitors – 455 684 page-view with more than 50 % of foreign visitors 10 players in the top 20 ATP World Tour May, 15-21 2011 ATP World Tour 250 - outdoor clay Prize Money € 398,250 Nice Lawn Tennis Club – historical club in downtown city 30 000 spectators during the week 25 hours on TV 43567 unique official website visitors – 297 333 age-view with more than 60 % of foreign visitors 4 players in the top 15 ATP Wold Tour – Cut Off : 56 Tournaments Identities

  3. Open13 - Positioning High quality Public Relations and Hospitality Customization of the offers and flexibility of the organization Inaugural event in 1993 First indoor event in the south of France Lauching season indoor hard court Jean-François Caujolle, founder and director. Former professionnal ATP Tennis Payer (1972 – 1981). Director of BNP Paribas Masters (since 2006), Open de Nice Côte d’Azur and Brussels Ladies Open since 2010. Member of the European board of the ATP tournament directors. Rising stars inside the tournament : Federer, Nadal, Djokovic, Murray, Tsonga, Monfils, Soderling, Davydenko, Baghdatis… Top french players and top 10 players N°4 in terms of draw level including ATP World Tour 500 (11) and ATP World Tour 250 (41)

  4. Open Nice Côte d’Azur - Positioning Historical tournament and club of the french sporting inheritance Favorable site towards player / fan proximity High quality Public Relations Customizationof the offers and flexibility of the organization • Roland Garros ambushing • Last preparation for the French Open in the heat of the clay season • Last stop before a Grand Slam which entails broad international media coverage • Jean-François Caujolle, co-director • Melting pot between top french players and top 15 members of the ATP world tour

  5. ATP World Tour Calendar MARSEILLE NICE

  6. Soderling, Robin (SWE) # 5 Berdych, Tomas (CZE) # 6 Ferrer, David (ESP) # 7 Youzhny, Mikhail (RUS) # 10 Melzer, Jurgen (AUT) # 11 Tsonga, Jo-Wilfried (FRA) #13 Cilic, Marin (CRO) # 14 Baghdatis, Marcos (CYP) # 20 Llodra, Michael (FRA) # 23 Troicki, Viktor (SRB) # 28 Gasquet, Richard (FRA) # 30 Simon, Gilles (FRA) # 41 Berdych, Tomas (CZE) # 6 Ferrer, David (ESP) # 8 Roddick, Andy (USA) # 9 Baghdatis, Marcos (CYP) # 20 Davydenko, Nicolay (RUS) # 22 Gasquet, Richard (FRA) # 28 Nalbandian, David (ARG) # 31 Simon, Gilles (FRA) # 41 The Players

  7. Tournaments sponsorship TITLE SPONOR TITLE SPONOR OFFICIAL SPONSORS OFFICIAL SPONSORS SPONSORS SPONSORS

  8. Tournaments Media National broadcaster Live from Tuesday to Saturday 2 pm – end of play (TBC) Internationals broadcasters South Africa, Australia, Hong Kong, India, Philippines, Singapore, Brazil, Mexico, USA, Est Europe, Italy, Spain, Turkey, Russia… Press Radio Official web media www.opennicecoteazur.com National broadcaster Live from Tuesday to Sunday 2 pm – end of play (TBC) Internationals broadcasters UK, Spain, China, Italy, Hong-Kong India, Philippines, Singapore, Brazil, Mexico, USA, Finland, Italy, Brasil, Belgium, Russia… Press Radio Official web media www.open13.fr Media

  9. Brand exposure Open13Television Broadcast and Sponsor report by KEY FINDINGS (2009) • The Open 13 Marseille was broadcast for a total of 259 hours and four minutes and was watched • by a cumulative television audience of 4.0 million viewers1. • Coverage of the Open 13 Marseille reached a potential 91 million households in 158 • territories. • Europe generated the majority of Open 13 Marseille coverage (217 hours and three minutes or • 84% of the total) and the greatest level of viewers (3.6 million or 90% of the total). • The highest level of coverage came from broadcasters in Spain with a total of 55 hours and 35 • minutes (21% of the total) while the highest cumulative audience (1.9 million) came in Romania. • In total, the eight monitored sponsors generated over 320 hours of exposure from the tournament • coverage and a gross media value of €20.6 million. • Conseil Général des bouches du Rhône produced the highest level of brand exposure (155 hours • and 15 minutes) and gross media value (€10.0 million) of all the monitored sponsors. • BNP Paribas generated a further 77 hours and 43 minutes of exposure and a gross media value • of €5.0 million. • Veolia received five hours and ten minutes of brand exposure which delivered a gross media • value of €330,000.

  10. Open13 & Open de Nice Côte d’Azur Global Activation Public Relations (option) Ticketing VIP Hospitilaty Boxes Web traffic Official website Web social Networks Web ticketing Web Mobile Newsletters Brand visibility Courtside panels French & international broadcasts On site jumbotron advertising Live Scoring & statistics Official printed documents

  11. Option 1 Official Sponsor (3 years deal) 4 BWIN logos on the court backdrop banners 6 logos on the courtside banners (without led system) BWIN promotional movies on central court jumbotron (30 sec maximum) - 12 per days Access to french betting rights* Option 2 (led system) 3 year deal 20 % of time of play on the led courtside ( 50 % of the surface) Access to french betting rights* Option 3 1 year deal 6 logos on the courtside banners (without led system) Access to french betting rights* Option 1 Official Sponsor (3 years deal) BWIN logos on 1/4 of the court backdrop banners 2 courtside banners BWIN promotional movies on central court jumbotron (30 sec maximum) - 12 per days Access to french betting rights* Option 2 Official Sponsor (3 years deal) Central court area BWIN visbility induding icecoolers, umpire chair, ans player’s benches (with BWIN colors) 2 courtside banners BWIN promotional movies on central court jumbotron (30 sec maximum) - 12 per days Access to french betting rights* Option 3 1 year deal 4 courtside banners Access to french betting rights* BWIN brand visibility * 1 % fee of your total national betting following the french law

  12. BWIN Web Traffic & Ticketing Option 1 Official Web Sponsor (3 years deal) • Exclusive Web Live Streaming (we have to check with the french law) • Official website sponsor with BWIN backgrond graphics and link • BWIN logo and weblink on official social networks (facebook, twitter…) • BWIN logo and link on official ticketing webpage • BWIN logo on live scoring - statistics and web mobile • BWIN logo on 3 officials newsletters (25 000 contacts) • 50 tickets per day including on line games to win tickets Option 2 1 year deal • 20 tickets per day including on line games to win tickets

  13. Offers - Budget Option 1 Official Sponsor 3 years deal €150,000 ET + 2,5 % per year • 1/4 of the court the backdrop banners • 2 courtside banners • BWIN promotional movies on central court jumbotron • Access to french betting rights • BWIN Official Web sponsor (see details p. 13) • 50 tickets per day • Hospitality (option) Option 2 Official Sponsor 3 years deal €150,000 ET + 2,5 % per year • Central court area players + iceboxes and referee places with BWIN colors • 2 courtside banners with BWIn coolrs • BWIN promotional movies on central court jumbotron • Access to french betting rights • BWIN Official Web sponsor (see details p. 13) • 50 tickets per day • Hospitality (option) Option 1 Official Sponsor 3 years deal €160,000 ET + 2,5 % per year • 4 logos on backdrop banners • 6 logos on the courtside banners • BWIN promotional movies on central court jumbotron • Access to french betting rights • BWIN Official Web sponsor (see details p. 13) • 50 tickets per day • Hospitality (option) Marseille + Nice Official Sponsor (3 years deal) : € 290,000 ET (year 1) - € 295 000 ET (year 2) – € 300 000 ET (year 3) Option 2 3 year deal € 100,000 ET +2,5 % per year • BWIN logo using 20 % of time of play on the led courtside ( 50 % of the surface) Access to french betting rights • 20 tickets per day Option 3 1 year deal € 60,000 ET • 6 logos on courtside banners • Access to french betting rights • 20 tickets per day Option 3 1 year deal € 50,000 ET • 4 courtside banners • Access to french betting rights • 20 tickets per day

More Related