1 / 21

Advertise Your Restaurant With The Collegian

Help us help you expand your reaches through advertisement! The Collegian is a student-run newspaper that reaches the Gen Y demographic through print, online, and social media platforms. Join us and reach new heights!

coder
Download Presentation

Advertise Your Restaurant With The Collegian

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertise Your Restaurant With The Collegian Fall 2017 Help us help you expand your reaches through Advertisement

  2. Who Are We? • Student-run newspaper that reaches the Gen Y demographic. • Advertise through three different platforms: • Newspaper (print) • Online • Social Media • We’re in the heart of the Valley. • The Collegian and Collegian Online are award-winning. • 95 years of excellence Source: Institution Research, Assessment and Planning At California StateUniversity, Fresno

  3. I Repeat, Award-Winning • California College Media Association (CCMA), 2016 • Print • •Best Website, 1st Place • •Best Editorial, 3rd Place • •Best Column, 3rd Place • •Best Newspaper Page Design, 3rd Place • California College Media Association (CCMA), 2015 • Print • •Best Website, 1st Place•Best B&W Ad, 1st place•Best Headline Portfolio, 2nd Place •Best Editorial, 3rd Place•Best Column Writing, 3rd Place • •Best A&E Writing, 3rd Place•Best Newspaper Page Design, 3rd Place •Best Infographic, 3rd Place•Best Use of Social Media, 3rd Place •Best News Video, 3rd Place•Best Color Advisement, 3rd Place •Best Online Advisement, 3rd Place •Best Sales Materials, 3rd Place • •Best Headline Porfiolio, 2nd Place • •Best Infographic • •Best Use of Social Media • •Best Black & White Ad, 1st Place • •Best Color Ad, 3rd Place • •Best Online Ad, 3rd Place 1OTH PLACE for Best Website in the U.S., 2017 Source: The Collegian Online

  4. Top Discretionary Expenditures Source: Re:fuel Media Marketing, August 2017

  5. Why Reach For Gen Y (1978-1998) • Ages from 10-28 • Big Spenders • Very tech savvy: spend 1/3 of life Online • Fresno State has the most Gen y’s together at one time • 75% of students have jobs • Gen Y’s have $170 million of their own & their parent’s money • $250 Discretionary Income Source: Institution Research, Assessment and Planning at California State University, Fresno AndRe:fuel Media Marketing, January 2015

  6. We’ve Got Your Target Demographic • Fresno State Population: 24,403 • 21,502 Undergraduate Students (18-34) • 2,239 Graduate Students (25-54) • 662 Post baccalaureate (25-54) • Faculty and Staff: • 1,460 (25-54, 55+) Source: Institution Research, Assessment and Planning at California State University, Fresno Fresnostate.edu, 2017

  7. Source: The Collegian Online

  8. Top Spending for College Students • FOOD, FOOD, FOOD

  9. Will my Ad be Seen? • ● 53% of students read 3 or more of the last 5 issues of their campus newspapers. • ● Students spend an average of 13 minutes reading each their newspaper issues. • ● Nearly 75% of students read the ads in their school newspapers. Source: Re:fuel Media Marketing, January 2015

  10. Will my Business Benefit? • ● 70% of students have been motivated to take some sort of action by reading an article or advertisement. • ● 78% of all students use coupons or promo codes. Source: Re:fuel Media Marketing, January 2015

  11. Top 3 Platforms • Newspaper (Print) • Online • Social Media

  12. Why Advertise Online? • ● The Collegian Online is Nationally recognized for its excellence • ● Advertise with The Collegian Online and connect to a widely diverse population • ● Gen-Y is the majority of Fresno State and they are connected 24/7

  13. Why Advertise through Social Media • ● Twitter & Facebook: • Engagement rate: During this 7 day period, we earned 7.9k impressions per day • Total Impressions: during this 7 day period, we earned 55.2k impressions

  14. Collegian Print • ● Publishes two times a week • ● The Collegian offers seven (7) different ad sizes • ● Prints 3,500 issues on Monday and Wednesday

  15. Schedule & Rates

  16. Payment • All advertisers must pay in advance • All checks are payable to The Collegian • Credit cards cannot be accepted • A $20 charge will be assessed for all returned checks Source: The Collegian Online

  17. Why Does Fresno State need Wienerschnitzel?

  18. Big Idea • As football season just started, and will last all throughout the semester, my bid idea is to sell that Wienerschnitzel supports the “Dogs.” These play on words are fun and creative enough to catch the eye of a GenY! By doing this, we would make a mini campaign on our social media, print, and even online. Platforms. On these ads, I want to emphasize the “Dogs” in the Wienerschnitzel.

  19. Will YOU Join us and Reach new Heights?

More Related