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Our Story

Our Story. We’re a bunch of Modern Spirits Located in Southern California Six year old artisan spirits maker Started making spirits for fiancée (who hated vodka). Our Transformation. 1 tree per bottle. no PVC. no lamination. soy inks. recycled labels. lighter bottles. organic.

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Our Story

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  1. Our Story We’re a bunch of Modern Spirits • Located in Southern California • Six year old artisan spirits maker • Started making spirits for fiancée (who hated vodka)

  2. Our Transformation 1 tree per bottle no PVC no lamination soy inks recycled labels lighter bottles organic 2004 - 2008  2008 - now

  3. Our inspiration Hollywood Farmers Market Taught us organics taste better and protect land + water

  4. Why it matters Better Cocktails ... Better flavor Organic ingredients Better aroma Simpler processing

  5. Why it matters Better Planet ... No artificial fertilizers No synthetic pesticides Organic farming Cleaner land and water

  6. Progress And today

  7. Big question What does it all mean?

  8. Inherent Carbon Footprint Production Ingredients 23% Packaging 31% Energy 10% Ancillary Materials 1% Distribution Shipping 20% Shipping Materials 3% Storage 12% End of Life 0.2% TOTAL per bottle 1.88 kg Greenhouse gases generated for 1 TRU bottle

  9. Inherent Carbon Footprint Seedling to Maturity Visible Tree 85% (50 year lifespan) Root System 15% TOTAL per bottle 790 kg Greenhouse gases absorbed per tree planted

  10. Our spirits are carbon negative

  11. So are a our customer • One Green Bar cocktail makes drinker carbon negative for a day • The math • 2 oz TRU, IXA, CRUSOE, FRUIT LAB† – 62 kg CO2 • Americans’ daily footprint‡ + 55 kg CO2 • Total – 7 kg CO2 • † Calculation: - 786 kg CO2 / 25 oz per bottle x 2 oz per drink = - 62 kg CO2 • ‡ Source: United Nations study of global per capita carbon dioxide emissions

  12. Insight Small changes = Big results

  13. Impact since 2008 1.4 mil days of carbon footprint erased 5.5 mil days of driving pollution erased 2.3 mil ft2 organic farmland protected 5,300 lbs less chemicals in land 8.6 mil water kept clean 45,000 lbs of glass NOT made, shipped & trashed

  14. Your turn

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