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2008-2009 Sponsorship Proposal. Presented by: Campy Media, Inc. 2008-2009. Snow Valley Season = November – March (5 months…April is FREE!) During the 2007-2008, Snow Valley had another increase in skier visits over the previous year.
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2008-2009 Sponsorship Proposal Presented by: Campy Media, Inc.
2008-2009 • Snow Valley Season = November – March (5 months…April is FREE!) • During the 2007-2008, Snow Valley had another increase in skier visits over the previous year. • Nearly 400,000 visitors enjoyed skiing, snowboarding, playing in the snow play area or visiting the Bar/Grill last year. • Snow Valley has added over $2,000,000 worth of improvements and upgrades over the last three seasons including: • New Rental Equipment • Renovated ski runs • A new Water Pipeline to make snow all season long! • Dozens of new snow making machines that will blanket the resort with fresh snow • A new snow play area with Southern California’s ONLY chair lift • Snow Valley expects an even bigger season with a strong marketing and advertising budget…stay tuned!
2008-2009 • Snow Valley Sponsorship: OPTION #1 • YOUR COMPANY THEMED AREA / FEATURE AT SNOW VALLEY • (Value: $35,000) (Category Exclusive) • “The YOUR COMPANY Terrain Park” • “The YOUR COMPANY Deck” • “Night Skiing Presented by YOUR COMPANY” • PREMIUM SIGNAGE AREA (Value: $40,000) (Category Exclusive) • Twenty (20) spaces in “Premium” areas (See Photos) • Web-site logo with link • MEDIA ($204,250) • Logo inclusion in 3,000,000 Snow Valley Trail Maps to be distributed at: • “Mini” Trail Maps include major discounts (See Map) • Pending Distribution Outlets for Snow Valley Trail Maps • 468 AM-PM Mini-Mart locations in Ventura, LA, Orange, Riverside, San Bernardino and San Diego counties • 57 Discount Tire Centers locations in LA, Orange, Riverside, San Bernardino, Ventura and San Diego counties • 37 Farmer Boys Restaurants in Riverside, San Bernardino, Los Angeles and Orange Counties • Logo inclusion in 150,000 Snow Valley Brochures • RETAIL SELL THRU promotion to YOUR COMPANY for key retailer • Radio Station assisted promotions driving listeners to key retailers for lift ticket incentives. (See one sheet on promotion later in this proposal) • YOUR COMPANYmessage in radio spots (Six Figure Budget) • YOUR COMPANYmessage on outdoor ads (See Example of Outdoor ad)
2008-2009 • Snow Valley Sponsorship: OPTION #1 • TOTAL VALUE FOR SEASON: $279,250 • TOTAL INVESTMENT FOR ONE (1) SEASON: $30,000 • ($6,000 per month from November – March…April is FREE!) • TOTAL INVESTMENT FOR TWO (2) SEASONS: $50,000 • TOTAL INVESTMENT FOR THREE (3) SEASONS: $60,000
2008-2009 • Snow Valley Sponsorship: OPTION #2 • PREMIUM SIGNAGE AREA (Value: $20,000) (Category Exclusive) • Ten (10) spaces in “Premium” areas (See Photos) • Web-site logo with link • MEDIA ($204,250) • Logo inclusion in 3,000,000 Snow Valley Trail Maps to be distributed at: • “Mini” Trail Maps include major discounts (See Map) • Pending Distribution Outlets for Snow Valley Trail Maps • 468 AM-PM Mini-Mart locations in Ventura, LA, Orange, Riverside, San Bernardino and San Diego counties • 57 Discount Tire Centers locations in LA, Orange, Riverside, San Bernardino, Ventura and San Diego counties • 37 Farmer Boys Restaurants in Riverside, San Bernardino, Los Angeles and Orange counties • Logo inclusion in 150,000 Snow Valley Brochures • RETAIL SELL THRU promotion to YOUR COMPANY for key retailer • Radio Station assisted promotions driving listeners to key retailers for lift ticket incentives. (See one sheet on promotion later in this proposal) • YOUR COMPANYmessage in radio spots (Six Figure Budget) • YOUR COMPANYmessage on outdoor ads (See Example of Outdoor ad)
2008-2009 • Snow Valley Sponsorship: OPTION #2 • TOTAL VALUE FOR SEASON: $224,250 • TOTAL INVESTMENT FOR ONE (1) SEASON: $20,000 • ($4,000 per month from November – March…April is FREE!) • TOTAL INVESTMENT FOR TWO (2) SEASONS: $34,000 • TOTAL INVESTMENT FOR THREE (3) SEASONS: $45,000
2008-2009 • Snow Valley Sponsorship: OPTION #3 • PREMIUM SIGNAGE AREA (Value: $15,000) • Ten (10) spaces in “Premium” areas (See Photos) • YOUR COMPANY to provide standard banners
2008-2009 • Snow Valley Sponsorship: OPTION #3 • TOTAL VALUE FOR SEASON: $20,000 • TOTAL INVESTMENT FOR ONE (1) SEASON: $10,000 • ($2,000 per month from November – March…April is FREE!) • TOTAL INVESTMENT FOR TWO (2) SEASONS: $19,000 • TOTAL INVESTMENT FOR THREE (3) SEASONS: $28,000
2008-2009 • Snow Valley Sponsorship: OPTION #4 • A LA CARTE SPONSORSHIP: • Let’s cook something up!
2008-2009 • YOUR COMPANY “RETAIL SELL THRU PROMOTION” • Snow Valley will provide the following: • WEEKLY radio station promotional appearances at key retailers • Riverside, San Bernardino and San Diego Counties • Each appearance is 1½ hours to 2 hours in length • Each appearance will receive a minimum of 14 promotional announcements to drive listeners to event • Radio stations will provide 10 pairs of Snow Valley lift tickets as an incentives to their listeners to purchase premium YOUR COMPANY products during each retail appearance. • Sell Thru Promotion totals: • 20 radio station promotional appearances between 10/29 and Easter Sunday (Value: $80,000) • 10 pairs of lift tickets per event multiplied by 20 radio appearances = 400 lift tickets @ $55 per ticket (Value: $22,000)
Example of Snow Valley Trail Map
Example of Snow Valley Trail Map
Contact Information JIM CAMPANIS Campy Media, Inc. Phone: 951-529-5444 Fax: 909-623-2220 Jim@campymedia.com KEVIN SOMES Director of Marketing Snow Valley Mountain Resort Office: 909-867-2751 x132 Ksomes@snow-valley.com