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Green Certificate – Putting in Practice the Green Philosophy

Green Certificate – Putting in Practice the Green Philosophy. Agnese Jakoviča Latvian Country Tourism Association “ Lauku ceļotājs ”. Project “Development of the criteria for the Green Certificate , implementation and control in rural areas and small towns of Latvia”.

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Green Certificate – Putting in Practice the Green Philosophy

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  1. Green Certificate – Putting in Practice the Green Philosophy Agnese Jakoviča Latvian Country Tourism Association “Lauku ceļotājs”

  2. Project “Development of the criteria for the Green Certificate, implementation and control in rural areas and small towns of Latvia” Implementing authority: Latvian Country Tourism Association Project co-financers: EC LIFE Environment programme Latvian Environment Protection Fund Latvian Country Tourism Association Project partner: Ministry of Environment of Latvia Project duration: 01.10.2001 - 30.09.2004

  3. Development of environmentally friendly tourism in Latvia’s rural areas, ensuring: • Protection of ecosystems and biological diversity • Preservation of natural landscapes, cultural and historical heritage • Rational use of natural resources • Monitoring and preventing pollution • Improvement of the life quality of local communities Project Goals

  4. Eco-label assigned to: Country houses Vacation cottages Guest houses Camping in the countryside and small towns of Latvia. What is the Green Certificate?

  5. Target Audience Providers Tourists Public Sector

  6. Providers Awarding the Green Certificate • 3 categories of criteria • Inspections by “Lauku ceļotājs” • Decision by National Eco-labelling Commission • Period of validity: 18 months • Environmental plan within 1 year • Currently 53 Green Certificates assigned www.eco.traveller.lv

  7. 4 different types of accommodations • Samples of the project, examples for other providers • Opening ceremonies – with the Minister of Environment • Great reflection in mass media • Training film Providers Demonstration Sites

  8. Newsletter • Seminars • 5 training materials • Training film Providers Training

  9. Providers Green Certificate Benefits Recognition Economy of resources Training Support Sustainability

  10. Tourists Green Holidays Brand • Clean rural environment • Traditional farms, natural materials • Activities in nature • Ecologically clean, local food • Information about things to see • Celebration of traditional holidays • Play areas and pets for the children • High-quality tourism services

  11. Active tourism guide 2004 Tourists Map “Worth Seeing” 2002, 2003 Green Holidays in Publications Coming soon! Guidebook “Countryside Bounty” 2003 Annual catalogue “Country Holidays”

  12. www.traveller.lv Tourists Green Holidays on the Internet

  13. Tourists Green Holidays at the Facilities • Information stands • Drawings

  14. International Recognition • Joining the European initiative of eco-labels VISIT • Following the EC eco-labelling activities • Organizing national and international conferences • Recognition of the organization Public Sector

  15. Reliable system for officials “Best of the best” group for providers Recognized brand for tourists Green Certificate Sustainability of Results

  16. We’ll be happy to share our experience! agnese@celotajs.lv www.eco.traveller.lv

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