Motorola RFID Solutions Seminar

1. C C C ontrol onnect ommunicate apture C Motorola RFID Solutions Seminar Gary Beach RFID Lead

2. Motorola Enterprise Mobility (EMb) A Powerful Combination Highly complementary products, channels and customers Experience and expertise across diverse markets Outstanding patent portfolio

3. State of the Industry • We’re Bullish! • Industry growth rate is near 30% annually. • EPC Gen 2 is stable and providing a solid platform for expansion. • Channel partners report increased sales quarter to quarter. • Business being generated in multiple verticals. • Many end-users budgeting for RFID. • Average order size is increasing. You are here

4. Data Collection & Mobile Computing Barcode Scanning RFID 2 Way Radios Handheld Computing Vehicle Computers Rugged Laptops All run on Microsoft Mobile Operating Systems

5. RFID – What Is It? • Radio Frequency IDentification • A technology that identifies objects using low-power radio frequency technology. • Two Major Classifications • Active– battery powered tags • Passive– tags powered by the reader • All RFID systems require two components: • RFID Reader • RFID Tag Passive tags are 95% of the market

6. How It Works Radio command signal issued from reader Host Computer Modified signal containing data returned Reader 164B28F34 Antenna

7. RFID: Why Is Everyone Excited About It? • Capabilities • No Line of Sight • Reads 100’s of Items Simultaneously • Read & Read/Write • “Automated” Reading • Benefits • Increased accuracy and visibility • Improved security • Reduced man power • Operational efficiencies Using RFID tags can save time and be more accurate than bar codes.

8. When To Use Bar Codes • When needing to read specific items • Ex. - Piece picking • When high volume reads are not required • When a clear line of sight can be assured • Ex. – Conveyors • When material issues (water, metal) prohibit RFID • When the item cost prohibits RFID Consider the grocery check out line

9. When To Use RFID • When needing to read multiple items • When a clear line of site is not available • When human interaction would slow the process • When data security is required • Ex. – Anti-counterfeit • When you may need to change or append the data Key – Think of bar code applications where bar codes don’t work well

10. Numerous Uses – Multiple Industries • Retail Inventory • Work In Process • Fixed Asset Tracking • Baggage Handling • Tool and Material Tracking • Pharmaceutical Tracing • Vehicle Movements • Secure Cargo • People Tracking • Etc. RFID is past the pilot stage

11. Key RFID Markets RETAIL SUPPLY CHAIN TRANSPORTATION & LOGISTICS GOVERNMENT MANUFACTURING √ √

12. Key RFID Applications TRANSPORT & LOGISTICS SUPPLY CHAIN APPLICATION MANU GOVT. Item Level Inventory Visibility √ √ Supply Chain Management √ √ √ √ Baggage/Cargo Handling √ √ √ Yard Management √ √ √ √ Asset Tracking

13. RFID Today • What If… • … you could uniquely identify and track every package? • … your assets could notify you? • … your products were self monitoring? • … the products and tools of your business could “speak” to each other? • … you could collect Volumes of Accurate and Timely data? • Without Human Intervention ? ? ?

14. Constructing an RFID System

15. A “Typical” RFID System Motorola Products Readers Tags Software Mobile Readers. Label Providers Middleware Fixed Readers ERP WMS Custom Peel & Stick Disposable Inexpensive Printers Legacy Software Forklift Readers Asset Tracking Shipping WIP Fleet Mgmt Healthcare Etc. Hard Tags Application Software Durable Permanent More expensive

16. XR440 – Award Winning Performance • Latest in a Line of Proven Superior Performance Fixed Readers • Highest levels of performance drive system and data reliability • Proven in independent tests • RFID Journal, ODIN • Bi-Static Antennas for optimal performance • Embedded Operating System • Windows CE • Customizable intelligence at the edge • Intel X-Scale Processor • Intel IPX processor and up to 64MB of RAM • Proven in the Real World • Most widely deployed EPC reader • Over 15,000 installed RFID Journal Testing

17. Antennas • AN400 – General-Purpose Antenna • Good for long range and large area RFID tag reading. • Optimized to perform in all environments • Bi-Static design for fastest read speeds • AN200 – Rugged Environments • Able to withstand extreme heat and cold as well as moisture and vibration • AN480 – Small Field Antenna • Designed for small read areas • Mono-Static design to fit in tighter spaces AN400 AN480 AN200

18. RFID Goes Mobile • Initial deployments focused on choke points • Ex. dock doors, points of entry • Products transition through choke points rapidly • Limited read opportunities with stationary readers • Thus, read accuracy is reduced • ROI per choke point is low • Dependent on the product traffic through that point • DCs typically have only 20-30 % of their dock doors active at any one time • Does not work when assets are stationary • On shelves • In store rooms

19. First Complete Handheld with RFID, Bar Code and Wireless Ruggedized design Withstands 6 ft drops Supports EPC Gen 2 Windows Mobile 5.0 Full Color Touch Screen Display Industry Leading Ergonomics Is rated Class 1 Div 2 for hazardous environments MC9090-G Hand Held Reader

20. MC9090-G Read Zone 70O • Read Zone Optimized for shelf reading • 70 wide angle provides broad coverage • Linear polarized antenna for maximum range • Read distances up to 15 feet • Balanced weight allows for easy operation 70O

21. RD5000 Mobile Reader • Cable free design - No power, data. or antenna cables • Integrated RFID antenna • 802.11 a/b/g, Bluetooth communications • Battery-power • Rugged small form-factor • IP66 Sealed • Supports Freezer Operation • Rugged design survives 70G of shock • Performance • Gen 2 Dense Reader Mode • X-scale with Win CE 5.0 for easy application development • Cutting edge technologies to detect proximity to products and vehicle motion • Supports one additional external antenna (Optional DC Power)

22. RD5000 Read Zone • Radiation pattern is approximately 160o wide and tall, up to ~6’ away • Tag reads are possible even outside this zone • Power will be very low • A wide pattern is required to maximize case and pallet tag reads • Due to the close proximity between the pallets and the reader • Antenna gain: 1.5 dB (linear per axis) 160o 6’ A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

23. RD5000 – Not Just For Forklifts

24. Third Party Solutions • Portals • Carts Franwell Jamison Doors

25. RFID As Part of the Enterprise Network Enterprise • Next Generation Wireless (Wi-NG) • One intelligent switch managing multiple RF systems • Wifi • Passive RFID • Active RFID • Others • Puts intelligence in the switch, allowing for “dumb” low cost devices • Centralized device and system management • Common interfaces MSP/ NMS & Wireless Management System Passive RFID RF Switch Thin Fixed Reader Handheld Reader Active RFID Mobile Devices 2.4 GHz Active Tags Enterprise Mobile Rugged Mobile Laptop

26. Building A Total Solution

27. A “Typical” RFID System Readers Tags Software Systems Integration Installation Services System Design Mobile Readers. Label Providers Middleware Fixed Readers ERP WMS Custom Peel & Stick Disposable Inexpensive Printers Legacy Software Forklift Readers Asset Tracking Shipping WIP Fleet Mgmt Healthcare Etc. Hard Tags Application Software Durable Permanent More expensive

28. Extended Eco-System of Partners System Integration VAR/ISV Application Software Middleware Printers Tags

29. Why Motorola for RFID? • Recognized as the performance leader • Broadest product line of readers • Fiscally sound, here today and tomorrow • World Class systems support capabilities • Largest network of integrators and partners • Lowest Total Cost of Ownership • Ability to merge with existing data collection, WLAN and mobile computing solutions

30. Questions? Thank You! gary.beach@motorola.com 704-904-2106

31. RFID 101 Appendix

32. 01·0000B47·00026F·000278IT0 Serial Number Identifies exactly which specific item (i.e. Which exact bottle of Herbal Essences shampoo) Header Identifies the type of EPC code (4 length options) EPC Manager Identifies the manufacturer of the product (i.e. Clairol) Object Class Identifies the product type (i.e. Herbal Essences Shampoo) Electronic Product Code Format Electronic Product Code (EPC) – 96 bit format EPC codes uniquely identify every item, case, and pallet that is ever tagged. In addition, the EPC code serves as a reference key for looking up additional information.

33. The RFID Concept for the Supply Chain

34. How Passive RFID Works • RFID Reader • Generates the radio signal and broadcasts it via its connected antennas configured in an RF field • A tag passes • Through the RF field and receives the corresponding radio signal • Radio signal is • Received by tag’s onboard antenna • The tag’s chip is • Energized and releases its preprogrammed data • A portion of the radio signal is • Modulated and reflected back to reader • Reader decodes the • Reflected signal and passes data on to the data aggregation device and subsequently onto the host system

35. What is in a Passive RFID Tag? Tag shape/design dependent on application Printed Antenna Semiconductor Chip Attachment of Chip to Antenna Substrate: Mylar, Plastic, etc.