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Motorola Locationing Solutions

Motorola Locationing Solutions. May 27, 2008. 1. Locationing Mission. Build a location-aware infrastructure that unifies RFID, Wi-Fi, and future technologies. Integrate and extend best-of-breed RTLS products to provide the most comprehensive location feature set in the industry.

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Motorola Locationing Solutions

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  1. Motorola Locationing Solutions May 27, 2008 1

  2. Locationing Mission • Build a location-aware infrastructure that unifies RFID, Wi-Fi, and future technologies. • Integrate and extend best-of-breed RTLS products to provide the most comprehensive location feature set in the industry. • Create end-to-end business solutions for verticals where Motorola has a strong presence. • Enable feature-rich, location-aware Enterprise Applications that work with all positioning data, regardless of origin.

  3. Locationing Applications Asset Management Inventory maintenance Manufacturing process integration Workflow optimization Asset tracking / locating Location-Based Trending RF capacity management Troubleshooting connectivity Location-Based Content Content provisioning by position Security Theft prevention Perimeter security Policy enforcement Location-based alerting Improved rogue detection Tracking and forensics VoIP Voice Alerts E911 Telemetry Measure environmental exposure Correlate position-based threats People Management Locate workers in case of need Control access to restricted areas Behavior Analysis Analyze customer/employee activities

  4. Customer Requirements

  5. Competitive Landscape

  6. Gaps in Competitor Solutions • No Unified Solution • Each vendor targets a single technology • No method ideal for all requirements • No consolidated offering that supports Wi-Fi, RFID, UWB • Expensive Overlay Architectures • RTLS vendors require additional infrastructure for locationing • May not work with legacy WLAN products • Increased purchase price and maintenance costs • Proprietary APIs for Data Access • Vendor-specific XML used by enterprise applications • Requires specialized development work by customer • Management Difficulties • Each solution has its own interfaces and complexities

  7. Core Strategic Overview • Differential Advantage • End-to-End Locationing Solution (Wi-Fi, RFID, UWB, …) • Location-aware WLAN infrastructure • Standards-based API that normalizes data, regardless of origin • Product Position • High Value (WLAN, extensibility, self-containment) • Strong Integration (Motorola WLAN, RFID, Tags, Management) • Clean Deployment (ALE support, data normalization) • Customer Targets • Phase 1: Market Penetration aimed at current Motorola customers in Retail, Healthcare and Oil & Gas. • Phase 2: Market Development targeting key location-aware applications in Construction, Manufacturing and Aviation

  8. Active Tags Future Tech Motorola Locationing Solution Small-Scale Wi-Fi Locationing Wi-Fi client locationing Internal locationing engine G2/Cricket tags Large-Scale Locationing 802.11-based Active Tags Partners include AeroScout, Ekahau and Newbury Wi-Fi Motorola Locationing Solution High Accuracy Locationing UWB (highest accuracy) Ultrasound (room-level accuracy) ZigBee Partners include Ubisense, Sonitor RFID RFID-Tag Locationing Applications include inventory and asset mgmt Support for Motorola readers Partner Solutions Motorola Solutions

  9. Motorola Advantages • Comprehensive Locationing Solution • Choose technology based on required accuracy • Consolidate data from multiple sources for enhanced results • Locationing technology-agnostic • RFID: Gen2, static/dynamic readers, Near-Me tags • Wi-Fi: 802.11 triangulation, presence • Active Tags: AeroScout, Ekahau, Newbury, G2 • UWB: Ubisense • Ultrasound: Sonitor • WLAN Integration • Built into WS5100, RFS6000, RFS7000 • Location-aware infrastructure with GeoFencing, policy enforcement, alarms • Standards-Based API • EPCglobal interface ALE • Normalize and consolidate data from RFID, Wi-Fi, UWB • Unified Management • RFMS for WLAN and locationing, MSP for RFID readers • Extensible • New RTLS technologies easily integrated

  10. Motorola Solution Suite

  11. Locationing Architecture Management RTLS Enterprise Applications AeroScout Ekahau Newbury Ubisense Sonitor Applications ERP Applications RFMS LANPlanner Oracle DB UDP ALE SNMP Infrastructure UWB Sensor Ultrasound Sensor AP300 RD5000 MC9090-g XR440 NearMe MC 50 Devices Newbury Ultrasound Tag UWB Tag Gen2 Ekahau AeroScout Mobile Units Wi-Fi Tags RFID Next Generation

  12. Deliver Location Awareness to all Verticals • Retail • Asset management • MU Theft Prevention • MU Track and Trace • Troubleshooting • MUs in Distress • Poor RF Coverage • Poor RF Capacity • Workflow Improvements • Employee Productivity • Resource Utilization • Closest Associate • Safety • GeoFenced Surveillance • Evacuation • Staff on Board • Situation • Indoor • <200,000sqft • <500 Assets • Technology • Wi-Fi • RFID Healthcare Asset Management Prevent Loss Improve Utilization Automated Inventory Workflow Improvements Nurse Productivity On-Time Surgery Starts On-Schedule Maintenance Clinical Engineering Regular Calibration Temperature Monitoring Situation Indoor <2M sqft <3000 Assets Technology Wi-Fi RFID Long-term Care Prevent Wandering Alzheimer’s Seniors Fall Alerts Locate Call Button Physical Security Secure Doors People Safety Evacuation Staff on Board Residents on Board Enforce Volunteer Pairing Situation Indoor <200,000sqft <500 Assets Technology Wi-Fi RFID Manufacturing Worker Safety Evacuation Permit Verification Staff on Board Asset Management Track equipment Prevent shrinkage Hazard prevention Situation Outdoor and Indoor >2 sq Miles <3000 Assets Technology Wi-Fi UWB RFID Construction Asset Management Automated Inventory Prevent Loss Improve Utilization Situation Outdoor and Indoor >2 acres <1000 Assets Technology Wi-Fi (MESH and Broadband) RFID

  13. Products per Vertical (Small/Medium Installation) Retail Asset management Troubleshooting Workflow Improvements Safety Healthcare Asset Management Workflow Improvements Clinical Engineering Long-term Care Prevent Wandering Physical Security People Safety Manufacturing Worker Safety Asset Management Workflow Optimization Construction Asset Management • Motorola • Wi-Fi • RFS6000, AP300 • SOLE Locationing • Management • RFMS/MSP • LANPlanner • RFID • MC9090g • Motorola • Wi-Fi • RFS6000, AP300 • SOLE Locationing • Management • RFMS • LANPlanner • Motorola • Wi-Fi • RFS6000, AP300 • SOLE Locationing • Management • RFMS • LANPlanner • Motorola • Wi-Fi • RFS6000, AP300 • SOLE Locationing • Management • RFMS • LANPlanner • Motorola • Wi-Fi • AP51x1 (MESH) • RFMS Locationing • Management • RFMS • LANPlanner Partner • Partner • Active Tags • G2 Microsystems • Sonitor • Partner • Active Tags • G2 Microsystems • RTLS Alternative • WIPS • Partner • Active Tags • G2 Microsystems • Management • Geodan Movida • UWB • Ubisense • Partner • Active Tags • G2 Microsystems • Management • Geodan Movida

  14. Products per Vertical (Large Installation) Retail Asset management Troubleshooting Workflow Improvements Safety Healthcare Asset Management Workflow Improvements Clinical Engineering Long-term Care Prevent Wandering Physical Security People Safety Manufacturing Worker Safety Asset Management Workflow Optimization Construction Asset Management • Motorola • Wi-Fi • RFS7000, AP300 • Management • RFMS/MSP • LANPlanner • RFID • MC9090g, RD5000, XR440 • Motorola • Wi-Fi • RFS7000, AP300 • Management • RFMS • LANPlanner • Motorola • Wi-Fi • RFS7000, AP300 • Management • RFMS • LANPlanner • Motorola • Wi-Fi • RFS7000, AP300 • Management • RFMS • LANPlanner • Motorola • Wi-Fi • AP51x1 (MESH) • Management • RFMS • LANPlanner Partner • Partner • Active Tags • G2 Microsystems • Sonitor • RTLS Alternative • AeroScout, Ekahau, Newbury • Partner • Active Tags • G2 Microsystems • RTLS Alternative • AeroScout, Ekahau, Newbury • Partner • Active Tags • G2 Microsystems • Management • Geodan Movida • RTLS Alternative • AeroScout, Ekahau, Newbury • UWB • Ubisense • Partner • Active Tags • G2 Microsystems • Management • Geodan Movida • RTLS Alternative • AeroScout, Ekahau, Newbury

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