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XIOS XG Select and Supreme Ibook for field sales support

Sirona.com. XIOS XG Select and Supreme Ibook for field sales support. Mission.

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XIOS XG Select and Supreme Ibook for field sales support

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  1. Sirona.com • XIOS XG Select and Supreme • Ibookforfieldsalessupport

  2. Mission • This iBook is designed to showcase the benefits of Sirona’s intraoral x-ray sensor range, which offers an improved experience for both clinician and patient through outstanding image quality, software tools and ease of use. • In this first release, the focus is on the performance of digital intraoral sensors versus intraoral film use. • This iBook will be continually updated to expand education and information on: • Competitive Information demonstrating the Sirona intraoral sensor range against other sensors and intraoral imaging technologies. • Cost and Return on Investment Calculations for XIOS XG. • Expanded tools for Positioning Training • Feedback Form for Lead Generation.

  3. Basic content WHY DIGITAL WHY SIRONA DIGITAL SIRONA PORTFOLIO INTEGRATED workflows PATIENT EXPERIENCE IO SENSORS XIOS XG Supreme + Select Clinical Security DIGITAL INNOVATIONs Leader Software and imagegallery Workflow One stopshop X-RAY UNITS

  4. First things first: Download the ibook • You receive info in the VM news where to download. • Open this link on your ipad • Download the iBook • After download the iBook will automatically open in iBooks. Else select “open in iBooks” to add it to your bookshelf and tap to open. • Change to sort-manually to position the ibook in the bookshelf where it is convenient for you. • You can also create a dedicated Sirona folder

  5. How to use the ibook • Navigate to Overview: • Flick with two fingers to go to overview • Navigate in overview: • Drag with two fingers in upper part to change between chapters • Interactive windows • Indicated by a frame around the picture. For full-screen and pop-up texts or videos. • Zoom-in to open and go full-screen • Turn Pages: • Flick with one finger left or right to go to the previous or following page • Tap on upper edge of screen to open menu and select the List icon • Drag with one finger in lower part to move along the pages and tap to open • Zoom-out to close

  6. How to use the ibook • Turn pages, open interactive windows, go to overview

  7. Note Function and bookmarks • http://www.begerdesign.de/upload/sirona/roentgen/Sirona_Intraoral_X-Ray_Family.ibooks • Create bookmarks to individualize the iBook to your needs • On top you can add coments and texts to remember what to say

  8. How to use with your customers? • Use the intro movie of the iBook • Show them the dynamic sharpen slider • Browse through the image gallery • as a tool to answer their questions why sensor x-ray • to customize the image to their needs • to show the unique quality of XIOS XG Supreme And in case of other questions, have the Sirona brochures available on your ipad too.

  9. http://www.youtube.com/watch?v=ohjqwN8N30w

  10. So, what does The PROFESSOR WANT TO TELL US? • SUPREME • Images • YES TO SENSORS • ENDO • THERE IS A CLEAR BENEFIT • Believe in it! • IT’S ALL ABOUT AWARENESS • The iBook will enable general reps to talk about IO sensors and prepare them for your visit and a live demo -> suitcase • THERE IS ALWAYS A WAY TO JUSTIFY A PREMIUM • ENDO is the killer application for Sensors, justifying a higher price, due to being more efficient. And PSPs can co-exist in the practice easily.

  11. Recommended approach • 1 • 2 • 3 • CREATE AWARENESS • General Sales Rep • LIVE DEMO AND ANSWER QUESTIONS • Sirona Specialist + Dealer Specialist • CLOSE THE DEAL • Dealer Specialist

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