Celinda Lake Lake Research Partners Washington, DC | Berkeley, CA | New York, NY LakeResearch.com 202.776.9066

1. Ascend Roundtable: Low-income women & Single Mothers Perspectives on Economic Security Findings from two research projects: National Surveys for Wider Opportunities for Women & Center for Community Change/Ms. Foundation March 2011 Celinda Lake Lake Research Partners Washington, DC | Berkeley, CA | New York, NY LakeResearch.com 202.776.9066

2. Summary • The 2010 Community Voices for the Economy survey for the Ms. Foundation/Center for Community Change (2010 Nationwide Survey of 1,004 Adults with Oversamples of African American Women, Latinas, Low-Income Women, and Single Moms) showed Americans saying that the economic downturn has affected both their families and their communities. • Latinas seem to be particularly hard hit during the downturn - especially by job loss, with two-thirds saying their personal situation has been affected by the country’s economic situation, and over half reporting that they or someone in their household has lost a job in the past year. • Security and stability are the new frame. Job security is a major concern, key to a quality job and key to well-being. Quality jobs are preferred over good-paying jobs. Stability and security is a new concept that has emerged in this up-and-down economy where hard work, playing by the rules, savings and plans can be undermined in a moment by others’ actions. For unmarried women, opportunity is an important goal for the economy, as well as stability. • As we learned from the 2010 research for Wider Opportunities for Women (Focus groups & a nationwide survey of 1,000 adults with oversamples of African-American, Latino, & low-Income adults), many Americans feel they do not have economic security, but that this is something they aspire to—for themselves and for their family members—and it is a goal that everyone shares. • The strength of the frame, “building economic security” bears out in the polling—it is strong among the public overall, as well as those who are lower-income and higher-income. It is also strong cross-generationally.

3. Specific Experiences of Low-Income Women & Single Moms • The 2010 Community Voices for the Economy survey found single moms and low-income women with little to fall back on, and single moms have been particularly hard hit in this recession. They have particular concerns about health care costs, everyday expenses, losing a job, and what jobs pay. • They seek security and especially stability, and they feel they have less control over the economy. Living paycheck to paycheck is a reality for majorities of low-income women and single moms. • Pay raises, job security, and health care costs and other costs stabilizing are their economic goals. • Single moms especially are simply short of money and live paycheck to paycheck, while having had hours and wages reduced. They worry about their pay in the future. Single moms want an economic agenda that includes accountability and opportunity, as well as stability. • Quality jobs are especially important to single moms. Nearly all low-income women and single moms strongly agree about prioritizing creating quality and good paying jobs. • When it comes to policy remedies, most low-income women and single moms say health care that is more available and affordable, and that is not dependent on your job is personally important to them. Any policies that have to do with affordability and money, including lowering taxes resonates, especially with single moms.

4. Economic Impacts & Aspirations Stability and security mark what Americans want in the economy. It is a new dialogue. Living paycheck to paycheck is a reality for majorities of low-income women and single moms.

5. Strong majorities of Americans believe those at either end of the age spectrum and unmarried women are most likely to have trouble making ends meet. Majorities also believe that working and middle class families have trouble making ends meet, but these views are less intense. From your perspective, how much trouble making ends meet do you think each of the following groups faces: a lot of trouble, some, a little, or no trouble at all?* 5 2010: Wider Opportunities for Women Survey, May 20-27, 2010 (1,000 adults nationwide)

6. Most Americans say the economic downturn has impacted their family and community. Single moms are slightly more likely than low-income women and the public overall to say the downturn has had a great deal of impact on their families, though still over a third of low-income women also describe the effects this way.

7. Low-income women and single moms are most worried about rising health care costs, jobs, and especially everyday expenses. The cost of everyday expenses is even more a concern for them than the public overall.

8. Americans overall say that both economic security and economic stability are more important to them than economic opportunity. Economic security is particularly strong for low-income women. For single moms, opportunity is also important. Total Low-income women Single Moms 8 *split-sampled question

9. Stability is important for both single moms and low-income women. Total Low-income women Single Moms 9 *split-sampled question

10. Half of single moms associate job security with economic security. Stability is associated with health care costs stabilizing and no longer living paycheck to paycheck. *split-sampled questions

11. Like the public, low-income women associate stabilized health care costs and retirement savings with both economic stability and economic security. They are even more focused than the public on no longer having to live paycheck to paycheck. *split-sampled questions

12. While Americans are hopeful for the future, most do not think they have significant control over their own economic situation, with about one in five saying they feel like they have no control at all. Women are less likely to say they have control, though only about a quarter of men say they have a great deal or a lot of control. Some control 36% 34% 38%

13. Low-income women and single moms are even less likely than the public as a whole to say they have a great deal or a lot of control over their personal situation. Most say they have only a little or no control at all. Some control 33% 29%

14. Three in ten low-income women and single moms have no money in savings.

15. Four in ten Americans report living paycheck to paycheck at least most of the time, with this being more common among women than men. -- One third of African-American women (34%) and Latinas (32%) report living paycheck to paycheck all of the time. *split-sampled question

16. Half of single moms and over a third of low-income women say they live paycheck to paycheck all of the time, the most of any group. *split-sampled question

17. Single moms are also more likely than Americans overall to say they worry that they will not have enough to cover their expenses and bills. The majority of low-income women also worry about this most or all of the time. “I can spend whole nights…I haven’t done it in the last few weeks, but I have spent whole nights laying awake at night worrying about money.” – Low-income White Woman (Portland, Maine) *split-sampled question

18. More than half of Latinas report that they or someone in their household lost a job in the past year, significantly higher than the public overall and African American women. Single moms and low-income women are also somewhat more likely to have experienced job loss, either themselves or a member of their household, than the public as a whole, though not nearly as high as Latinas. *split-sampled question

19. The majority of women of color say they or someone in their household has had their wages, hours or tips reduced in the past year. More than half of low-income women and single moms report that they or someone in their household has had their wages, hours or tips reduced during the past year – the highest of any of our subgroups. *split-sampled question

20. About half of single moms say they are very concerned that they or someone in their household will be out of a job in the next 12 months. The majority of low-income women share this concern, though intensity is 13 points lower. *split-sampled question

21. Potential Policy Remedies Most low-income women and single moms say health care that is more available and affordable, and that is not dependent on your job is personally important to them. Any policies that have to do with affordability and money, including lowering taxes resonates, especially with single moms.

22. Lower taxes are the most important policy proposal for single moms, followed by affordable health care and more jobs with decent wages and benefits for low-income families. The latter two policies, along with equal pay and benefits, resonate the most with low-income women. *split-sampled questions 22

23. Framing & Language “Building economic security” stands out as a good description of government programs and policies that help lower and middle-class Americans make ends meet. “Family economic security” is also strong. 23

24. Confirming our focus group findings, descriptions that focus on “economic security” are well received while “standards” is more problematic. Now I am going to read you a list of words and phrases some people use to describe government programs and policies in existence to help lower and middle-class Americans make ends meet. For each, please tell me on a scale that goes from 0 to 10, where 0 means it is not at all a good description of the programs and policies in place to help lower and middle-class Americans make ends meet and 10 means it is a very good description. *split-sampled questions 2010: Wider Opportunities for Women Survey, May 20-27, 2010 (1,000 adults nationwide) 24

25. Appendix

26. Over six in ten adults say they are worse off economically than compared to four years ago. However, as is typical of Americans, they prove optimistic about the future, with similar numbers expecting to be better off four years from now. *split-sampled questions

27. Though most low-income women and single moms say they are worse off now than four years ago, they prove optimistic about the next four years. Almost one in four single moms says she expects to be much better off four years from now. Single moms are some of the most pessimistic about the past and most optimistic about the future. *split-sampled questions

28. Community Voices for the Economy: Survey Methodology Lake Research Partners designed and administered this survey which was conducted by professional interviewers. The survey reached a total of 1,004 adults nationwide, with oversamples of 100 African American women, 100 Latinas, 100 single mothers, and 200 low-income women. Relevant cases in the base were folded into the oversamples. The survey was conducted January 19 to February 3, 2010. Telephone numbers for the base, African American women, and Latina samples were drawn from random digit dialing (RDD) sample. Telephone numbers for the low income-women and single mother oversamples were drawn randomly from listed files based on gender for both samples and age for the single mother oversample. The base sample was stratified by gender and geographically to reflect the population. Data in the base sample was weighted slightly by gender, age, region, party identification, marital status, parental status, education, and race to reflect the attributes of this universe. Data in the African American women and Latina oversamples were weighted slightly by age. Data in the single mother and low-income women oversamples were weighted slightly by race. The margin of error for the base survey is +/- 3.1%. The margin of error for the African American women and Latina oversamples is +/- 7.6%. The margin of error for the single mother oversample is +/- 8.1%. The margin of error for the low-income women oversample is +/- 5.1%

29. WOW Research Methodology Focus Groups:10 focus groups, held in March 2010 Philadelphia: White seniors, HHI under $50,000 Women aged 18-25 Berkeley, CA: White women, under 200% FPL, without college degrees Latinas ages 36-65, HHI under $50,000. Atlanta, GA: Seniors, HHI under $18,000 African-American women, HHI under $50,000 Chicago, IL: Seniors, racial minorities, HHI under $50,000 White non-college educated women, HHI under $100,000 Denver, CO: Women aged 26-39 (mixed race) White, non-college educated men, HHI under $100,000. National Telephone Survey: RDD survey of 1,000 adults, 18+ Oversamples: 100 African-Americans, 100 Latinos, & 100 adults annual incomes $10,000-15,000 May 20th to 27th, 2010 Margin of sampling error +/- 3.1 percentage points 29