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Town of Indian Trail

RESEARCH AND TRAINING SPECIALISTS, INC Concord, North Carolina. Town of Indian Trail. 2008 CITIZEN SATISFACTION SURVEY Paul C. Friday, Ph.D . President. www.RTSpecialists.com. Sample: Data Collected Fall, 2008.

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Town of Indian Trail

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  1. RESEARCH AND TRAINING SPECIALISTS, INC Concord, North Carolina Town of Indian Trail 2008 CITIZEN SATISFACTION SURVEY Paul C. Friday, Ph.D. President www.RTSpecialists.com

  2. Sample: Data Collected Fall, 2008 • From a list of 16,948 registered voters 3,500 citizens were selected for the sample. • 31% (n=985) returned - 308 were bad addresses • 95% confidence that the results are within ±3% of voters true responses. • 25% of business with renewed privilege licenses were selected. Of 300 surveys mailed, 80 were returned. • 95% confidence that the results are within ±10%

  3. Perceptions (Citizens)Scale of 1 to 10 ITEM MEAN • Indian Trail is a good place to raise children8.1 • Indian Trail is a safe place to live7.8 • Indian Trail is a good place to live 7.7 • Indian Trail provides a good environment for businesses to succeed 5.9 • The town is responsive to my needs 5.6

  4. Perceptions of town management • MEAN • Town employees treat customers courteously 6.2 • The hours of operations are adequate for me 5.8 • Town leaders are taking I. T. in the right direction 5.5 • Good decisions about development 5.1 • The Town spends my tax dollars wisely 5.1 • Town Management shows strong leadership 5.0

  5. Perceptions of Indian Trail

  6. Perception of Town Management

  7. Age/Length of Residence as Factors • Persons over 50 years of age are more positive toward the statement that “Indian Trail provides a good environment for business success (52%).” • Most negative are persons 36-50 – 19.7% • Persons over 65 are more positive (57.3%) to the statement that the “Town is responsive to my needs;” • Fewer persons 36-50 are positive (33.4%). • Respondents between the ages of 36 and 50 and those who have lived in the town for 10-15 years tend to be the most negative in responding to the majority of issues – especially development and the expenditure of tax dollars. (The combination represents 11.3% of the total sample)

  8. Household Income • “Indian Trail is a good environment for business” • under than $35,000 and $35-$65,000 - POSITIVE • over $65,000 - NEGATIVE • “The town is responsive to my needs.” • under $35,000 and $35-$65,000 - POSITIVE • over $65,000 - NEGATIVE • “Town management shows strong leadership.” • Incomes $35,000-$65,000 -MOST POSITIVE

  9. RECYCLING • 87.5% recycle • 77% recycle every collection day • The proportion decreases the longer one has lived in Indian Trail (p<.000) • The proportion increases with income (p<.03)

  10. Evaluation of Departments There is a general level of satisfaction with police, fire, EMS and animal control. • 93.5% satisfied with EMS service • 91.8% are satisfied with fire protection • 70.4% are satisfied with police protection • 60.3% are satisfied with police visibility • The larger the resident’s income, the least likely they are to be satisfied with either police protection (p<.003) or police visibility (p<.003)

  11. Important Issues • The most important issue of those on the survey for citizens is road improvements – 95.8%. • Business: 89.5% • Long-term planning for development ranks second – 92.7% • Lower taxes ranks thirdfor citizens (90.2%) while it ranks first among businesses (91.2%). • The lowest proportion of citizens (69.1%) and businesses (68.5%) rate public transportation as important.

  12. Rank order of new projects What definitely should be done. 98.7% Maintain and improve roads 90.0% Increase number of Sheriff Deputies 85.1% Purchase land for parks and greenways 80.1% Create a Parks/Recreation Department 77.8% Create/support a town police department 64.3% Build a new Town Hall

  13. Choice of Policing Options

  14. New Town Hall • 2/3 of the respondents with opinions support a new town hall • Over half living in town 15 or more years do not wantto build a new town hall; • Nearly ¾ of those living in the town five to ten years, want to build the new town hall.

  15. Taxes • 2/3 are willing to pay some additional taxes • 33.8% are not willing to pay any additional tax. • The average amount of additional tax is $35. • Half of the residents living in Indian Trail 15 years or more are unwilling to pay any additional tax • Those living here five years or less are more willing to pay additional tax. • Higher income residents are willing to pay more tax than lower income residents.

  16. Participation in Town Festivities • Fourth of July Celebration 51.1% • Christmas Parade/Tree Lighting 38.8% • Family Fun Day 30.8% • Indian Pow Wow 21.5% • Arbor Day 4.7%

  17. Reasons not participating • Either did not know about the event or the details of time and place. • Out of town The primary suggestion More advertizing of the events. • Many did not know about the Arbor Day Event and many others didn’t know what the Indian Pow Wow is.

  18. Conclusion • Response rate EXCEPTIONAL!!! • Residents are relatively neutral in perceptions except • Decisions on development • Use of taxes • Ambivalent on more deputies or own police – but they want something done • Split on new projects – usually based on age/length of residence • Newer/younger want land/parks, recreation department, town hall • Major point of agreement: Improve roads

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