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Is Your Digital Strategy Ready For The Festive Season?

Did you know that 36% of online consumers try to indulge in the guilty pleasure of shopping around festive time? Are you ready with your digital strategy?<br>

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Is Your Digital Strategy Ready For The Festive Season?

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  1. Is Your Digital Strategy Ready For The Festive Season? The festive season is approaching and it is one time of the year where everyone gets on to the happy mode. The vibrant vibes of the festival season engulf one and all and thus, it is also the best time of the year to get better sales. According to a study, businesses make 20% of their total revenue during festivals where buyers and sellers go out of their way to squeeze the best out of the available offers and sources. Same is the case with digital marketers; they must pull their socks and be ready with their strategies to hit the jackpot during such seasons. Did you know that 36% of online consumers try to indulge in the guilty pleasure of shopping around festive time? Are you ready with your digital strategy? How are you going to get the best of this wave? Some tricks that you could try this season are as below: 1. Get your images ready: How your brand looks is important and how you communicate is crucial. So, does your brand look ready to communicate the right message? Get your content ready with festive images of Diwali, Dushera or Christmas or whatever it is that you are focusing on. Add some lights, crackers or snowflakes on the images that you are going to use around this season and your brand is ready to make the right presentation to fascinate new and old users.

  2. 2. Go for Webrooming: Once you are ready with the right images to embark a new connection with the audiences, deploy your team to start working in your online catalog. Since 80% buying decisions are made after reading online reviews, people scroll the online catalogs of brands before they decide to buy from them. Show all your discounts, offers and coupons to lure the audience into your virtual store. 3. Email Campaign: Inculcate the images that you have prepared for the festive season in the emails that are going to your list of subscribers. Include all of your offers and a clear CTA in your email so that users get tempted to engage with your activity at a time when they are more than ready to purchase from you. Digital is all about engagement, the more engagement you get from the users, the more are the chances for you to make that extra sale. 4. Go Mobile: With increasing mobile usage is increasing people’s inclination towards mobile based promotion and marketing. You must be where your audience is; show them your mobile exclusive adverts on their beloved smart devices and in a result you will get their undivided attention and a prompt action as well. Your chances of getting a good conversion are more on mobile due to its excess and accessibility.

  3. 5. Offer something exclusive: Since you and the user – both are on festive mode, your message is more like to embark a new and productive journey with a user. Observe what is happening in the market and customize your offers in such a way that it gets impossible for the user to resist them. 6. Hop on the social media wagon: Social media can be an incredible tool during festive season. The key is to strike an emotional chord with people. Nothing works better than a user having an emotional inclination towards your brand. Social- media anyway is an easy means to get that emotional touch with people and find the bliss that can reform your business. 7. Check the workability of your website: people search the web a lot during festive season. Make sure that your website is loading within seconds, that it is mobile-friendly, and that it is SEO friendly to gain the best out of the campaign that you run during specific periods of time. 8. Check the web for Hashtags: Online is all about reach and an easy way to reach wider audiences is to make a good use of all the trending hashtags as best as you can. While you are on social media, using the right hashtags can give a kind of kick to your campaign that is unrivaled. However, make sure that you are responsible and sensitive while posting anything on social media whether or not you use hashtags. Once you are ready with this paraphernalia your campaign during festival season is set out on a journey that is going to bring great results.

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