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Kinga Gawron Principles of Web Design & Evaluation Final Project January 31 st , 2012

Kinga Gawron Principles of Web Design & Evaluation Final Project January 31 st , 2012. Overview. Purpose - Make Money Business Goal - Enable Customers Easy Access/Navigation to Purchase “Unique Treats” Value Proposition - Intentionally Removed

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Kinga Gawron Principles of Web Design & Evaluation Final Project January 31 st , 2012

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  1. Kinga Gawron Principles of Web Design & Evaluation Final Project January 31st, 2012

  2. Overview Purpose - Make Money Business Goal - Enable Customers Easy Access/Navigation to Purchase “Unique Treats” Value Proposition - Intentionally Removed User Expectation - Find Site Easy to Use and/or Generate Interest/Sales Purpose of Evaluation - Assess if Site Visit Results in Purchase, Inquiry or Trip to Local Market Outcomes - Scenarios will Expose Ways to Improve the Site

  3. Target Audience Women Ages 25 – 40 Middle to Upper Class Disposable Income Values Local, All-Natural, Unique Treats Celebratory Events

  4. Competitive Analysis S’Amore NYC - www.samorenyc.com Bold colors, no e-commerce, email for pricing

  5. Competitive Analysis Plush Puffs - www.plushpuffs.com Disorganized, distracting, poor layout, 3rd party links

  6. Competitive Analysis Sweet Lydia’s – www.sweetlydias.com Clear, concise, minimalist, easy to use

  7. Expert AnalysisHeuristics 1 -- No problem or just a cosmetic comment that does not affect functionality Language, Consistency, Feedback, User control, Recognition rather than recall/Low memory load, Flexibility and Efficiency of User, Minimalist design/ No irrelevant information 2 -- Minor problem that hinders, but does not prevent, task completion System Status, Error prevention, Clear error messages

  8. Expert AnalysisChecklists 2 -- Minor problem that hinders, but does not prevent, task completion Is all the space on the page being used efficiently? Is some of the information redundant? Is some of the information redundant? 3 -- Major problem that prevents task completion Are there enough features?

  9. Data Collection& Analysis Task-Based Scenario Testing: Find information on s'more bar dessert stations and send a request for more information. Contact Sweet Lydia’s for more information regarding Personalized Favors Find where Lydia will be on January 29th, 2012. Find articles featuring Sweet Lydia’s Please create your own s’more and add the order to your cart. Observations: Jennifer A. was not able to request more information Task Failed. Nina A. Was Inefficiently Able to Contact Sweet Lydia’s For More Info. Task Successful Theresa A. Found Calendar of Events. Task Successful Patricia was able to find the Press tab. Task Successful. Bozena was able to click on s’mores, and “create your own s’more” option. Task Successful

  10. Conclusions/ Recommendations Calendar Formatting

  11. Conclusions/ Recommendations Pictures

  12. Conclusions/ Recommendations Homepage Layout

  13. Conclusions/ Recommendations Contact

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