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kr3c Promotional Merchandise

This proposal suggests customized promotional merchandise for kr3c, including leather binders, Ralph Lauren polo shirts, Apple iPods, "green" Hanes T-shirts, and LL Bean grocery totes. These items are chosen to cater to investors, recruiting efforts, and the market's demand for "green" initiatives.

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kr3c Promotional Merchandise

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  1. kr3cPromotional Merchandise A Proposal Submitted by: Beverly Morris PTC 605

  2. Executive Summary • kr3c is seeking branding ideas. The company’s 2009 launch plans include participation in trade shows, conferences, and recruitment venues. The company has requested proposals for the design and procurement of customized promotional collateral for distribution in the various venues. • This proposal is part of a suite of PTC 605 design team proposals for an overarching design concept for the emerging kr3c identity.

  3. Problem Statement kr3c management has indicated a preference for a new approach to promotional collateral: • kr3c’s initial focus on investors calls for higher-end items for use at formal presentations • The company is also interested in high quality popular items for recruiting efforts • kr3c recognizes that, to be competitive in today’s technical development arena, a “think tank” has to be ready to satisfy the current market appetite for “green” initiatives.

  4. Customized Items Proposed for kr3c Consideration • Mulholland Brothers all leather presentation binder • Fine quality Ralph Lauren polo shirts in three colors • Apple Ipods in four colors and preloaded with kr3c podcasts “Green” Items • Hane’s Beefy T shirts • L.L. Bean grocery tote

  5. All Leather 3-Ring Binder Mulholland Brothers Binder 12 5” x 10.5” x 2.75” Constructed of Mulholland’s Latigo saddle leathers Side tab closure 3-ring binder section Pocket for papers Price: $250 each

  6. Polo Shirts Ralph Lauren Polo Classic fit mesh 100% mercerized cotton Men’s Sizes: S, M, L, XL, XXL Women’s Sizes: S, M, L, XL Prices: 50-99 units $75 each 100-499 units $50 each 500+Price available on request More colors:

  7. Ipod Shuffle mp3 Player Apple Ipod 2 Gig “Shuffle” Holds 500 songs Colors: Pictured Prices: 50-99 units $65 each 100-499 units $45 each 500+, prices available on request Preloaded with kr3c podcasts

  8. L.L. Bean “Green” Grocery Tote L.L. Bean Grocery Tote Great for carrying groceries, recyclables, or returnables Lightweight cotton canvas rolls and stows easily Double layer bottom Price: $10.00 each

  9. “Green” Unisex Cotton T Shirt Hanes Beefy T Shirt 100% Cotton kr3c “Green” logo on pocket Unisex Sizes: XS, S, M, L, XL, XXL Color: White only Prices: 50-99 units $7 each 100-499 units $3.50 each 500+, price available on request

  10. Conclusion This sampling of promotional merchandise items combines the quality of higher end manufacturers with current trends in casual apparel and accessories. The collection can be augmented and refined to meet kr3c’s more specific needs on an ongoing basis. We have the ability to tap into a large pool of quality customizable merchandise that will signify and promote the kr3c image—from the company’s launch through its ongoing growth.

  11. Resources • Logos designed by Jason Peist • Software: Gimp and Power Point • Original photos: www.luggageonline.com, www.ralphlauren.com, www.apple.com/store, www.llbean.com, www.onehanesplace.com

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