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Drinking in China

Drinking in China. WINE, BEER & Baijiu. 2012 market by volume (Source IWSR/Mintel): 1. Total wine volume (domestic and imported) 1,624,860,000 litres 2. Total beer volume (domestic and imported): 50,000,000,000 litres 3. Domestic spirit volume (baijiu): 10,964,610,000 litres.

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Drinking in China

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  1. Drinking in China

  2. WINE, BEER & Baijiu • 2012 market by volume (Source IWSR/Mintel): • 1. Total wine volume (domestic and imported) • 1,624,860,000 litres • 2. Total beer volume (domestic and imported): • 50,000,000,000 litres • 3. Domestic spirit volume (baijiu): • 10,964,610,000 litres

  3. IMPORTED ALCOHOL • 2012 market by volume (Source IWSR/Research): • 1. Imported spirit volume: • 60,480,000 litres (0.55% of total) • 2. Imported beer volume: • 20,000,000 litres (0.04% of total) • 3. Imported wine volume: • 310,590,000 litres (23% of total)

  4. Growth & Potential • (Source IWSR) • Forecast growth 2012-16 for imported wine: 62% • Forecast growth 2012-16 for imported spirits: 20% • Increase in value for litre of beer 2007-11: 27%

  5. IMPORTED SPIRITS • Popularity in China by category, in 2012 (Source IWSR) • Cognac / Armagnac (2.69 million 9L cases) • Scotch whisky (1.96 million 9L cases) • Vodka (0.31 million 9L cases) • Brandy (0.19 million 9L cases) • Liqueurs (0.17 million 9L cases) • Bourbon (0.12 million 9L cases) • Rum (0.09 million 9L cases) • Gin (0.09 million 9L cases) • Tequila (0.05 million 9L cases)

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