EyePrevent brochure project

1. EyePrevent brochure project Please contact me for more details if needed

2. Slides 3 – 6 are the primary messages Needed: Tri-fold brochure • Side 1: two panels targeted at the Primary Care Physician, one at patient • Side 2: target 2 panels at Eye Specialist, 1 > patient • Patient panels should be back to back. (BUT if you as a designer have better ideas, we are open to them!)Simple, clean, powerful, professional • I will provide additional narrative

3. PCP • Increase percentage of your diabetic patients receiving annual eye exam from 35% to over 90% • Meets NCQA / HEDIS and other standard Pay for Performance and quality guidelines • Deliver increase services within your practice Bottom line: Deliver better eye care to your diabetic patient population

4. For the Eye Specialist When system is fully functional: • Increase the number of diabetic eye exams you read by 135% • Increase the number of diabetics referred (based upon the EP Connect read) for comprehensive physical eye exam by 47% Bottom line: Deliver better eye care to your diabetic patient population

5. Graphical Depiction for Specialist What happens to a population of 5,000 diabetic patients?

6. Patient • Convenient annual eye exam in a familiar setting • During your regular visit • Without dilation • In just 7 – 10 minutes • In other words • No additional appointment, time-off required • You won’t need a ride • Drive yourself home • Identify DR in its early stages, and receive early intervention Bottom line: Receive the eye care you need, when you need it

7. The EyePrevent concept • Patient is imaged at his/her Primary Care Physician • Images are sent in real-time through EP Connect to Eye Specialist of your choice for diagnosis. • Ophthalmologists / Optometrist read images, and return diagnosis to PCP Reader PCP Automatic upload Storage & back-up Notification e-mail & Reader web-login Online diagnosis Patient imaging Diagnosis result Administration,follow-up,treatment Storage & back-up PCP web-login Notification e-mail 7

8. Contact information EyePrevent LLC N24 W22722 Meadowood Lane Waukesha, WI 53186 262 347 4780 eye-prevent.com Email: info@eye-prevent.com

9. Other resources • http://www.eye-prevent.com/ • You can use artwork and ideas from our website • utilize photos from other legal sources (we can pay nominal amounts for photos from stock photo sites if they enhance the brochure

10. EyePrevent Summary EyePrevent brings Retinal Diagnosis to Primary Care • Easy to use, high performance retina camera, with high quality clinical assessment through Web-based telediagnosis • Advantages for Primary Care Physicians & Ophthalmologists • Better care for patient, better outcomes • Additional screening income for PCP • Additional referrals, surgeries to Opthalm of patients who would not have otherwise had eye exam (clinical studies: 30-38% referral rate) • Advantages for Payors • Higher screening compliance > fewer blind > Quality up, costs down • Higher compliance with treatment > fewer complications Advantages for Patients • More convenience (no dilation, no day off, fast, better care) • No complications 10

11. For Eye Specialists • Annual exam rate compliance < 50% for diabetic patients • 30% of the population in a study of 1,147 patients were referred to ophthalmologist for further examination. • Another study led to a 37.8% referral rate to ophthalmologic care and showed two-field nonmydriatic camera imaging is a safe screening strategy that identifies patients with diabetes most in need of ophthalmologic care. • Studies show high agreement between non-mydriatic and dilated fundus photography of 97%+

12. What happens to 5,000 Diabetics? EyePrevent system Today’s Approach Ideal World 3000 Patients fail to see Eye Specialist Approx. 945 incrementalpatients with be referred for Eye Specialist care • 3,000 or ~60% of diabetics will get no eye care (be non-compliant) • Incremental 2,700 or 90%+ of non-compliant diabetics will get exam read by Specialist of your choice 1 • Approximately 945 diabetics or 34% (vs. 0 in previous paradigm) referred to Specialist for complete exam • 100% of the 5,000 diabetics receive complete eye exam from specialist of your choice • Note: ideal world does not exist 1 Based upon EyePrevent experience in the Netherlands 2 Based upon two clinical studies with population of 1,254 diabetics

13. Clarifications • With EP, physicians choose who will read their exams. We will add any physicians you would like to the EP Connect network. • We are camera independent and currently offering Canon and Topcon non-mydriatic fundus cameras • Follow up exams / referrals (like readers) can be chosen by the physician • Both your PCPs and eye specialist can definitely be part of the EP Connect network, and therefore will integrate with you EMR according to your specification

14. The EyePrevent concept • Patient is imaged at his/her Primary Care Physician • Images are uploaded via internet to server • Local ophthalmologists log in and read images Reader PCP Automatic upload Storage & back-up Notification e-mail & Reader web-login Online diagnosis Patient imaging Diagnosis result Administration,follow-up,treatment Storage & back-up PCP web-login Notification e-mail 14

15. DR Screening: only small group needs treatment illustrative *) These percentages are typical for one region, but may vary in other regions 15

16. Thanks! AAny questions? B Doug Stern Director of Business Development EyePrevent 262.349.0529 destern@gmail.com 16