Zaheer U din 01141 Muhammad Imran 11666

2. Zaheer U din 01141 • Muhammad Imran 11666 • Fawadkhattak 13201 • AitezazAshraf 01142

3. Submitted to Ma’mMahwishJ.Khan

4. Education Industry is one of the most important service industries which touches the lives of millions of people. Its service is unique both in social and economic points of view of a nation

6. To be a world-class institution of higher education and research • Promoting technical skills, critical thinking and public duty • Develop a prosperous and progressive society

7. Vision (objectives) • Develop Leadership • Promote Entrepreneurship • Promote Advanced Learning Methodology • Promote Training • Uphold Islamic Values • Promote Industry and University interaction

8. PEST Analysis Political Economic: Major economic downturn effect badly. Slower growth of global knowledge economy creating reduced demand for knowledge workers. • Uncertain holidays from apart of government. • No barriers to increase or decrease fee. • Political issues effect daily routine activities

9. Social Technological E-connectivity 24/7 and growing use of internet for services. Web-based communication and social networking defining current and future students. • Increasing diversity and mobility of society. • Increase demand of graduates for global careers • Increase in % of younger people in the population.

11. SWOT Analysis Strengths Weakness Operational structure(no track of application) Over populated class Weak communication of staff with students Unequal workloads on faculty & staff Lacking of communication in some teachers • Positive reputation in the external community • Positive experience with those who interact with the campus • Proactive Partnerships with other universities, community and Corporations • HEC ranked 3 on the basis of Past performance • Professional and skilled faculty • Access to services(online)

12. Opportunities Threats Negative public perception high competition Security Societal and student perception of education as solely a means to a job Historical public perceptions/lack of knowledge about higher Education. Experiences Lecturers are leaving. • Partnerships with abroad university • External Community and University relationships • Interest in academic program expansion • Growth potential • New construction • Technological advancement • Increased focus on higher education

13. Segmentation

14. Demographic • according age

15. Geographic

16. Psychographic • Lifestyle Based on interest

17. Target market

18. Under Graduate students • University transfers • Graduate students • Foreign Student

19. Positioning

20. Differentiated strategy

21. Services Iqra have different set of services. • Management Sciences • Computer Science • Electronics Engineering • Fashion and Design • Social Sciences

22. Personnel Iqra University has skilled management and faculty and having Competence, Courtesy, Credibility, Reliability, Responsiveness and best Communication skills in them.

23. Channel Differentiation • Iqra University has partnership with foreign universities • Iqra have decision maker who have bright image and is helping to make image of Iqra brighter.

24. Image Differentiation

25. Promotional strategies

26. Partnership with colleges • Event • Social Media

27. Corporate social responsibility • Plant trees • Promote no smoking campaign • Traffic rules awareness

28. Campus visit • High school visit

29. Advertisement • T.V • Radio • Internet • Short courses